Ep. 40: Omni Talk Hosts Share the Future of Retail + Entrepreneurship

[00:00:00] Mall of America, for more than 30 years it has been a retail leader and an international destination and it remains the largest mall in the US. Not to mention it welcomes millions of guests from

[00:00:10] around the world. It's huge, but it's also so much more. In this podcast you're going to hear the real stories of how it started and why it continues to thrive. You'll hear about challenges

[00:00:21] we faced along the way and what you can learn from them. We will feature guests and experts from all walks of life and business. And along the way you'll laugh, learn, and maybe even change

[00:00:31] the way you look at things. So if you're a fan of the mall, a brand new visitor, an entrepreneur, or a dreamer, prepare to dive deep into so much more. This podcast is presented by the Bloomington

[00:00:43] Convention and Visitors Bureau. Hey everybody and welcome to so much more our Mall of America podcast. I am Jill Runzlo, the Chief Business Development and Marketing Officer for Mall of America. And I'm joined by my co-host Dan Jasper, our SVP of MOA Press. Welcome Dan. Hey everyone.

[00:00:57] And Dan, I am super excited to introduce you to our guests today. So we have Anne Mazenga and Chris Walton. Anne and Chris are both co-CEOs of OmniTalk and prior to that they're both had leadership

[00:01:08] roles at the Target Store of the Future program. Chris is a leading expert and influencer in OmniChannel retailing. He is an accomplished senior executive in the retail and retail technology industries, is a regular keynote speaker and senior contributor to Forbes.

[00:01:22] Anne is an entrepreneurial retail executive with over 20 years of retail marketing experience design and technology industry experience. She's worked as a producer for local advertising agencies and a producer and reporter for news affiliates as NBC New York and KMSP Minneapolis.

[00:01:38] So both Anne and Chris, friends of Mall of America, welcome to so much more. Thanks you guys. We're so excited to be here and I'm just happy this is happening, this podcast is happening

[00:01:49] and you guys have come so far in the time that we've known you. So it's a thrill, thrill for us. Yeah, it's wonderful to be here. I'm excited. Excited to talk to you all. It's gonna be fun.

[00:01:58] It's kind of fun to be on this side of the microphone versus the tables of turns. We love to turn the tables. So we are excited for you guys to share with our listeners and viewers your story. You guys have an amazing retail background. You have been

[00:02:16] innovators of really pushing the industry itself forward based on the experience, the knowledge that you share. So tell us about how you transformed from working for a major retailer like Target to following your entrepreneurial dreams of being able to share your expertise

[00:02:35] and content with the rest of the world. Yeah, you want me to take that one? Sure. Go for it. I can feel you breathing on me. You want to answer this one first and I'll follow up. Well, you know, I love to say that it was

[00:02:47] very well thought out and planned but it wasn't. It was a very serendipitous journey to say the least. The whole idea of Omnitalk, of creating a media company stemmed from when Anne and I were working at Target, we were heading up this project called

[00:03:00] The Store of the Future which was essentially in a nutshell five to ten years out, why are people still coming to physical stores to shop and how would you conceive of Target and

[00:03:06] answering that question. And so as we're doing that work, we started noticing in the media that there was a lot of information being disseminated about the work we were doing, particularly for

[00:03:16] example, that we were putting a lot of robots into that store and being the head of that project and Anne working alongside me like, we knew there wasn't a robot planned for that store.

[00:03:24] It was news to us. It was news to us. And so, you know, we kind of discovered that there was a white space for real commentary in the media from a journalistic standpoint from people

[00:03:34] that have actually done retail, which is very hard to find. And so one day I was sitting in a coffee shop and I just decided to create a blog called Omnitalk. I called it Omnitalk after Coffee Talk from Saturday Night Live and I wrote an article first.

[00:03:48] You're a terrible Linda Richards. I know, yeah. Let's talk, Anne. Let's talk. But that was the impetus and I wrote my first article comparing Amazon to the Vietnam War, like the retail industry's perception of

[00:04:00] Amazon comparing it to the United States' perception of the Viet Cong in the 1960s. And put it out there and the next thing I knew people were reading it and Anne and I really haven't looked back since. We started writing articles every week and then we

[00:04:13] got into podcasting, webinar production and yeah, seven years later here we are now sitting down with you both. Yeah, I think the Chris hit on all of the key points. I think the only

[00:04:23] other thing that I would add in there is that we have this kind of like mantra at Omnitalk that's to follow your interests and you'll always be interested. And Chris actually was, it was your

[00:04:37] boss. Yeah, my boss, Jason Goldberg at the time. Yeah, it's a target that kind of came up with that or that presented that to Chris. And so we've always used that as kind of a guide to

[00:04:46] direct us through the many, many phases that this business has gone through in the last six, seven years now that we've been doing Omnitalk exclusively. But that's, I think that's really

[00:04:56] what drives us. That's what allows us to keep up the enthusiasm for traveling as much as we are that you know, these, these weeks and really going out into the world and getting to see

[00:05:06] what's happening in the retail industry firsthand and talking to the retailers and the brands and technology companies that are making that impact. So I think that's, that's the biggest learning from this from me and the biggest piece of advice that I think we end up passing

[00:05:20] along to others about our story. Well, congratulations on Bean Bowl being courageous because it's not easy and you guys stepped into a world that you weren't quite sure what path it was going to take. But look at the amazing credibility that you've developed. And I mean,

[00:05:34] you truly, I'm one of your biggest fans. I listen weekly as far as you have great content. And for me as a retail leader in the space here at Mall of America,

[00:05:43] you guys make it convenient for me to be able to read headlines, be able to list it in my car on the way to work and the way home to be able to capture those headlines. And what I really love

[00:05:53] is the content that you bring forward. I'm curious actually about the preparation as you guys look at those headlines of how much you discuss in advance of because what I appreciate is the

[00:06:04] headlines that you share, I will form my own opinion early on, but then I listen to your viewpoints and you guys don't always agree, which is great because it then brings that

[00:06:15] those perspectives to me to process and think about, okay, how is that going to impact us here at Mall of America or how is that going to impact me as a consumer? So talk a little bit about that

[00:06:25] preparation and how much you guys share because you have unique chemistry, which doesn't always happen. And I think that's the secret to your sauce as you guys really balance each other out.

[00:06:33] Yeah, we do. I mean, I think, you know, and to give the audience a little bit of insight into what we're talking about too, we have a weekly podcast called the Fast Five where

[00:06:40] each and every week we break down the top headlines in retail. And the way we put that together is we actually have a text thread that we use every single week where we, and to Antean's point, we just look for the headlines that we think are interesting,

[00:06:52] that there's something about them that just catches our eye. And we put them in that text thread. And then every week on Tuesdays at like roughly 10 a.m. I love that Jill said preparation

[00:07:02] because I feel like that's giving us like a lot of credit for like, oh yes, we put it. It's the Smokin' Meers dance. Smokin' Meers. Thank you, Jill. Thank you. Biggest fan. I love her.

[00:07:11] Yeah, right. But I mean, you know, media is moving fast. So you got to go quick. There's, you know, only so much preparation can do if you're going to do a weekly show. But yeah,

[00:07:17] we meet on it every Tuesday at around 10 a.m. And we debate. That's actually where the debate happens the most is what headlines are we going to talk about? And then we get into the

[00:07:26] show and to your point, Jill, we do the same thing. Like a lot of times I'll be talking about a headline and I'll have my opinion, but then Antean will say something and be like, oh wait, I hadn't thought about that before. So it's a very organic discussion

[00:07:37] that we are learning from each other as we're talking about everything each and every week. And I'm glad to hear that you do the same. We also have talked about recording like our

[00:07:47] debate back and forth about choosing the headlines because there is so much there that we say in that first initial thing. And then, you know, not even 24 hours later when we end up doing

[00:07:57] the recording, it's like even then opinions have changed and evolved for since we first started talking about it. Usually Chris makes me put a headline in and I'm like, this is so stupid.

[00:08:07] And then the next day I'm like, okay, this is now I processed it. I talked to my family or whatever, talked to a friend or read some more on it. And yes, this was a good thing that we have this article

[00:08:20] in here. So, you know, I love that we've known you both for several years now and worked with you and one of the early meetings that we had in your space, you showed us your recording

[00:08:34] equipment and I was excited about that. And I have to tell you really quickly that during COVID, I reached out and just connecting with people, right? We were isolated and the two of you are an

[00:08:45] inspiration, probably the primary inspiration for us starting this program. So thank you for that. I appreciate it. We really do admire the work you do. But and I just have to, I'm just trying to figure out how to work this into a comment. Pray tell Chris.

[00:09:00] Oh, how does to that? What is your favorite aspect of doing a podcast and what do you think is a lesson that can be learned from people that are starting out?

[00:09:22] Oh man. I mean my favorite aspect to do in the podcast, I love doing it live. I like we were actually at the Lulu Lemon store at the Mall of America this week on Wednesday,

[00:09:31] recording a podcast from their store. I love doing that. I love when Anne and I have to walk without a tightrope and put out good content because it's just a whole another challenge.

[00:09:40] But you know, for me, I think the key lessons or things that I would impart on other people would be podcast seems easy like everyone's like, okay, yeah, I see it. I see what you've done.

[00:09:51] I've watched talk shows before but at the end of the day, it takes a lot to do it each and every week. So whatever somebody comes to me, the question I always ask them is, okay, that's a great idea for your first podcast. What's your 10th episode?

[00:10:02] What's your 50th episode about? And finding that right format or vehicle that allows you to talk intelligently in a way that the content is king and people want to listen to, that's the trick.

[00:10:13] You got to find that format. I think we found it. It probably took us three or four years to find the right format for us on a weekly basis but I think we've honed that in now.

[00:10:21] But that's what's great is the fluidity of this type of medium. The fact that you get started and we've been very honest with ourselves like, we're going to get started. We're going to learn. We're

[00:10:31] going to get feedback and we'll continue to evolve to see what's going to connect with listeners that are out there. How can we fill that void? But you guys have also,

[00:10:39] in addition to the podcast, you do write a lot of content whether it's on the blog or through Forbes. You are also speaking at a lot of different events so that presentational element

[00:10:48] and being able to meet and greet your fans or other brands in the industry to learn about that content. You talk a lot about innovation. Talk about how those different form factors balance each other out or complement each other because you guys are doing it all right now.

[00:11:03] Yeah, I mean I think the most important thing, I think it goes back to the mantra like, what are you interested in? Where do you feel like you're having success? What, if you're as advice for people developing your podcast content, what do you want it

[00:11:18] to be? Is this a hobby for you on the side or is this something that you want to make a career out of? And if it's the latter, then you have to think about what extensions you have for that

[00:11:28] content. How can you get it out there in different forms and that's really Jill, like to your point, like how we've started to get into taking our content into a live format or

[00:11:37] like how do we take the format that we've developed that works for a podcast and turn that into a speaking engagement or like I think it's a lot of just figuring out like how do you,

[00:11:47] like Chris said, how do you get to your 10th episode? How do you get to the next phase of things and how do you keep challenging yourself to keep on learning and to keep exploring and to

[00:11:56] keep being curious about the people that you're working in, the industry that you're working in. And that's really I think how this starts to evolve and not being set in

[00:12:07] one way. It's not a set it and forget it kind of medium. You have to keep evolving it and I think that's really a great thing about having a partner in this business too is like Chris and I

[00:12:16] are always challenging each other about like we should do this idea, like we'll be on a plane talking about it like what if we did this and we did inspired. It's usually me doing that too. Yeah.

[00:12:26] And I'm just like let's do this. Let's do this. We can do this. We can do this. Cool, cool. How are we gonna do it? How are we gonna do it? Like what who's gonna listen? Like what's what's gonna happen?

[00:12:34] But yeah, I mean I think that's like it's for us it's really about just staying curious and really being boots on the ground and talking to people talking to every single person to get

[00:12:48] every point of view so that when we do our weekly Fast Five we're using anecdotes that we've heard out in the field versus just you know regurgitating a press release because that is the

[00:12:58] that's the problem that we found. We started on me talk retail that we wanted to avoid. Yeah, we didn't want to talk to ourselves. We feel like there's a lot

[00:13:04] of people in the industry. In fact, I just saw a post right before I came in where I felt like that's the conversation that's being had. It's you know there's a lot of conversations being

[00:13:12] had amongst the crew in social media particularly LinkedIn which is our focus that likes to talk to each other and we want to talk more broadly like that and our aim is to talk to people

[00:13:21] like yourselves and you know particularly the retail executives that are out there making the decisions around the technology and how retail is going to change for the future but you know media in the 21st century too like if you're doing it well every piece of

[00:13:33] content can be scaled to another type of content and the other point I'd make too is there is no bad content because if there's bad content no one sees it so there's no risk to you doing it or

[00:13:44] trying it to see what works which is very freeing when you put your mind in that mind frame. Yeah and like you can have fun with it. I think that's the other thing that people tell us

[00:13:54] about our podcast all the time is like there's so many especially in the business category like people feel like you have to be so like buttoned up and serious and clearly if you've

[00:14:04] listened to any of our shows like that is the furthest thing from what we do like we're probably borderline not should not say for work in some instances we cut it off but like we'll get

[00:14:15] two points. Every once in a while we'll get a complaint about that yeah. But I'd have to say from a listener perspective I appreciate your honesty you call people out and you call brands out and you challenge those brands and people and leaders and I think it's great

[00:14:29] and we've heard compliments you guys have had of things that we've done at the mall but it's also challenging us on things to look at. So I would love to shift gears a little bit into that the

[00:14:39] industry perspective what you're hearing what you're seeing what are your partners talking about and you know what you've witnessed at Malf America and other things that are coming down the pipeline like what does that look like for the future of retail? Yeah I mean we're heading out to

[00:14:54] Shop Talk in Vegas which is the big industry conference this weekend and I mean really and this I don't know Ann if you share the same thoughts here but for me the real big

[00:15:05] thing that we are that I am particularly focused on that Ann and I are both focused on too is the impact of generative AI on the industry. And right now it's kind of hard to assess how

[00:15:14] the industry is looking at that in fact I'm interviewing the head of Google's global commerce on Monday at the show and my first question for her is going to be is generative AI over hyped,

[00:15:27] under hyped or properly hyped? And right now I feel like the industry it actually might be under hyped that people are starting to poo it it feels a little bit like e-commerce back in the 90s how

[00:15:38] people were approaching that but yet we're at such an early stage of it it seems like a dangerous path to go down and so we're really interested in it because we think it adds an element to digital shopping particularly from a confidence perspective that it enables people to

[00:15:53] know what they're going to buy in a different way where before that was really the purview of the physical environment you know I could touch and feel product I could do all the tactile

[00:16:01] things that I want to get confidence in the person I'm making but now generative AI through the language models is kind of cutting into that a little bit or will start to cut into

[00:16:09] that I should say and so that will mean more digital penetration going forward in the future now when is the big question but it's something we all have to keep our eyes on because the

[00:16:19] the form factors of how we shop are going to change online they're going to continue to become stronger and that will happen at a point and so the retail industry as a whole and the executives

[00:16:28] as a whole need to be ready for that moment we just don't know when it is yet but that's particularly what I'm very passionate about falling right now yeah I would agree I mean

[00:16:36] I think that's that's one of the biggest things there's also the impact on I think the role of the store associate now is changing a lot and that's one thing that we've been hearing

[00:16:47] from many of the people that we come in contact with we just did store tours especially in the grocery industry but like as you're adding more technology into the store or robotics into the store or you're using generative AI to create content like what's your job now

[00:17:05] when you work at the headquarters of a retailer or you work at a mall or you work in a store you know what what are those roles and responsibilities and what does that mean for wages what does that

[00:17:17] mean for recruitment like longevity in a role like how and how you work alongside technology in your role so I think those are the kinds of things that as as generative AI becomes more

[00:17:28] prolific in the industry that will really kind of come to the fore like how do the people fit into that because there's still are there's still a need for people very much a need for

[00:17:38] people and then but how do you train them differently how do you prepare them to be successful and for you as a brand to be successful as a result and I love that and I actually just came back

[00:17:47] from south by southwest a lot of content tracks on AI yeah I think the key is getting in there and testing and trying being curious and I think as a brand we've historically done a really

[00:17:59] good job of that being cautious but also testing new things and so now it's figuring out was that next phase look like with AI and how can we support our tenants and the brands that are in

[00:18:11] this building to make it a holistic experience for our guests that come through our doors but very interesting conversation because Christy your point it is about that that new phase what we looked at you know 20 years ago we're in that reboot again of just something new that

[00:18:24] we're all testing out and seeing how it's going to fit longer term so I don't know if you have anything to add no I find that really interesting I've noticed a couple of times going into

[00:18:35] retailers or grocery outlets or gas stations where they're using new technologies and I'm thinking do these people are they going to have a job or what is their role going to be and they don't know either right I think the key is not losing the guest experience

[00:18:49] that's incredibly important for us and I'm wondering how you think that will impact you talked about the AI portion perhaps replacing or augmenting the need to feel the tactile senses we're a tactile industry all of America is an experience yes it is what do you think

[00:19:09] we face in the future what are the challenges what are the opportunities well I think you know the first thing that came to mind when we started talking about this is you know you were testing

[00:19:18] live streaming not too long ago and I think number one it's the fact that you're thinking about it as a mall and you're providing that service for the tenants I think we're going to continue to see more

[00:19:30] of that evolve as you know the malls or the the center owners are really having to invest in this technology as this in the same way that you would provide like 10 and improvement dollars

[00:19:42] for a build out of a store perhaps like now it's how are you helping with the marketing and the really one on one-to-one relationship with the outside and the retailers and your tenants that are

[00:19:54] inside your your four walls but I think that's that kind of stuff is going to become more and more critical for retailers to focus on you're not just a retailer you're also a content creator

[00:20:08] you're also going to be I mean looking at what like Best Buy is doing with their virtual store another one of my favorite examples is Clarence the beauty brand like being able to just go on their

[00:20:18] site whether it's from a TikTok ad or whether it's from an influencer that I see on Instagram and now being able to go there and click a button and now I'm having a zoom call essentially with

[00:20:28] the a beauty provider there who I can talk to you the same way it would talk to you if I was walking into the Clarence department of Nordstrom like all of that is at now at your

[00:20:37] fingertips and so I think it's just a matter of figuring out like how retailers are going to approach that with their store staff if that's even a function in store what is the

[00:20:46] what are the four walls of the store change and evolve to support that type of role and and how are you kind of all working together in conjunction to to get people in the doors but

[00:20:55] yeah I think to answer that question I think this the podcast that you're doing here with us today is a great example of where the future is headed because I think for for any mall to

[00:21:04] survive the mall itself has to have a personality has to have a reason for being it has to have a reason for why people want to go to that experience and so I think the mall start to take

[00:21:12] on in a life of their own in their communities like hey we're going to the mall of America they've got this feed on on x or whatever the heck it's called now on Instagram and and it's actively

[00:21:21] engaging with the community and so things like this are an extension of that because it ends on a great job too of in our podcast really hitting on the message of okay retailers or even mall operators you've still got to lever up your physical experience because it's

[00:21:36] that important to get it right and when you don't have it right you see things like shrinking crease theft increase and so you've got to invest in there and so the I think where we're at now is

[00:21:45] we're at this point where the entire retail industry is figuring out okay what is that balance not necessarily between digital and physical sales but my investment in the physical locations relative to my headquarters overhead and that's the we don't know the answers to that yet

[00:21:59] either but that's I think the next frontier it yeah I the last I've just add one thing Chris too is I think that for a long time retailers thought about like a remodel we're going to do

[00:22:10] a remodel and then we're done and then the next remodel will come along three years five years later and we can't live like that anymore I think like when we were building the store of the future

[00:22:20] Todd Waterbury the chief creative officer and like one of the heads of that project he said to us he's like think of the store as a living breathing thing like it's constantly changing you're getting inputs from what guests are saying when they come in the door what your

[00:22:34] operations team your sales staff are telling you like it's not ever going to be something that can just be said it and forget it anymore especially not with the technology the content that we were

[00:22:43] talking about earlier you have to continue to evolve and in your culture and budgets and everything after reflect that too which is a total shake up for a lot of people but you

[00:22:53] make great points and I think that's what's important as we look at bringing brands in the building we're looking for those brands that want to create an immersive brand experience differentiate what you have online make sure it's different in the store you're creating those

[00:23:06] relationships and it's great because we do have the lululemons of the world and ours is our the number one performing lulu in the country and because they do it different and they're great because they're a fantastic role model and inspiration for the other tenants in this

[00:23:19] building so you can see what's possible it's not about just adding a coffee shop in your store to increase dwell time it's really being true to your brand partnering with other brands to

[00:23:29] really elevate that experience so it's great to hear because we thrive on the brick and mortar experience but we're not naive to think that online shopping that we can comment that we have to embrace it we have to understand the convenience of online shopping and try to

[00:23:41] find that crossover and to invite brands in the building that don't currently have a brick and mortar presence that we can add to our community here because it just differentiates that and adds to the overall experience that we offer so that's great can I switch topics

[00:23:54] really quickly of course chris used a word in his answer and that oh god that word and it's not and I won't say it's an in English actually figure out what word that was dad it was balance

[00:24:04] oh balance and the two of you are so incredibly busy i'm wondering how you find balance you have lives and families and how do you handle that well like i just said that's a constantly evolving

[00:24:17] moving target dad um you could ask me and i feel a different way each week but um no i don't know i mean and said it before having a partner in this endeavor really helps i mean there's been

[00:24:28] times where we've been at a show and one of us has gotten sick and the other ones had to fill in and so so knowing you've got that to rely on or i had a stroke two years ago and and had to run

[00:24:37] the business by herself for three months and so having that person there is a big help and then i think it just comes down to blocking and tackling every week to say like hey what are the most

[00:24:45] important priorities for the business what are the most important priorities for you at home and us just figuring it out from there nothing no big a ha's i think from my perspective but yeah

[00:24:54] i mean i i go back to when we were working at target together and for me and i've told chris this but i like for me it was really who do i want to work with and who are the people that

[00:25:07] inspire me that challenge me that you know that helped me think differently who mentor you but you know who do you trust and i think that for me that was always chris like right away when

[00:25:19] we started working together at target and so i knew that no matter what we were going to do next like it didn't matter if we were out doing consulting or we're or the complete opposite end of the

[00:25:30] spectrum we're running this media business now like because i hate consulting i think that's the important thing whether you're doing a podcast or you're you know working in a retail environment or whatever it ends up being that you do like you have to find that person or those

[00:25:47] people that that really challenge you and help you be better and so i think that's that doesn't answer the balance question as much but i think it gives you a little bit more reason for being

[00:25:57] and passion about what it is you're doing and then i think that triggers down to your family life and home life and like my husband knows how passionate i am about this job and so when

[00:26:09] some when one person has that passion like we we make it work i mean he's definitely we've our families had to make some sacrifices both of our families have but i think it's it ultimately comes

[00:26:20] down to you know what who are you passionate about what you wake up and do every day and if you are i think the rest falls in line and you figure out how to make it work it's not

[00:26:30] perfect though and thank god for my family i feel like i don't know and chris's family i don't know how they handle us when you love what you do and you're good at it you're a good role

[00:26:39] model for your family as well yeah so it's there's that balance and it you prioritize each week of what's on your plate in some weeks it's work some week is family but you always find you find a balance

[00:26:49] in a weird way of prioritizing your projects that's the one thing we always talk about too passion in itself is not enough you have to be passionate you have to be good at it

[00:26:57] and then you have to be able to make money at it too at the end of the day and if you can find those three things which we've been able to do that's what's really nice yeah so what's next

[00:27:06] for omni talk or for the chris and ann show what are you guys looking at into the future oh man we just got into some new contents we just like about a month and a half ago we launched a

[00:27:17] daily newsletter and a daily podcast where now it's called the retail daily minute where if anyone wants to listen to that they can check it out on wherever you get your podcasting platform

[00:27:24] just search omni talk retail but that's just a quick hit about five to six minutes every day of the top retail headlines done in a truly journalistic voice like ann does her best npr every morning

[00:27:36] to put that out yes and uh and so that's what we're doing we're trying to just get our get our presence out there even more so than it has and it's continued to work for us and so we'll

[00:27:46] continue to do that and still look for other opportunities to grow the brand that's great yeah just have fun i mean that's really what leads us to i mean we have all kinds of crazy

[00:27:55] hair brained ideas that we come up with on every trip that we go on you know it's something new like i said kind of pops into our mind and so we'll kick it around a little bit but

[00:28:04] i mean for right now i think this is we're just kind of take like again following what the things we're interested in and seeing where that takes us i don't know that we have like an end goal in

[00:28:14] mind just keep creating content and listening to our audience and what they want to hear from us and what they expect and then letting that lead us i love it well from one fan to many listening

[00:28:26] definitely tune into omni talk they are within the top 10 of all all podcasts in the marketplace and number one for the retail industry so kudos to you guys congratulations on all your success

[00:28:36] thank you for joining us today and continue to follow what you're interested in i love that line i think that's inspiration for all of us to take away so that's going to do it for this

[00:28:44] episode of so much more we'll see you soon thank you for tuning in to today's episode of so much more if you want to hear more be sure to subscribe to our podcast wherever you find your

[00:28:54] favorites including Spotify apple or google podcast and you can also watch a video cast on youtube go to podcast dot malvamerica.com to leave a review ask a question or give us

[00:29:06] an idea for the show until next time thanks for listening so much more is presented by the bloomington convention and visitors bureau the official destination marketing organization for the city of bloomington minnesota before your next trip to mall of america visit bloomington

[00:29:22] mn.org for answers to all your travel questions deals and packages for hotel stays and so much more