We’re joined by Sarah Emerson, founder of Totally Rad Vintage Fest, to explore how a passion for retro fashion turned into one of the Midwest’s most anticipated shopping events. From ‘80s throwbacks to Y2K gems, Sarah shares what makes the fest such a unique experience, and why more people are embracing vintage not just for style, but for sustainability.
Whether you’re a seasoned thrifter or brand new to secondhand shopping, this conversation is packed with insider tips, surprising finds, and a deeper look at how vintage culture is shaping today’s fashion trends. Plus, Sarah gives us a preview of what guests can expect this year, from curated vendors to one-of-a-kind pieces you won’t find anywhere else.
1:45 The origins of Totally Rad Vintage Fest (TRVF) and its connection to Mall of America
5:00 What types of vendors participate in TRVF and what first timers can expect
8:45 The magic behind curating the perfect mix of vendors for TRVF
13:00 TRVF expanding to more than 40 shows this year – across the country
14:45 Strategies and tips for the rookie vintage shopper…and what surprises them
17:00 The ‘must have’ items sought out by many vintage shoppers
19:20 Some of the most unique items our guests have seen at TRVF
20:30 All the ‘deets’ on the TRVR show at Mall of America including shopping tips
23:45 The Quick Question Round on all things vintage for the group
Visit: https://totallyradvf.com/
Visit: https://mallofamerica.com/entertainment/events/all
Guests: Sarah Emerson, Owner of Totally Rad Vintage Fest; Maggie Boedigheimer and Madison Amland both Mall of America Team Members and Vintage Aficionados.
Hosts: Jill Renslow
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.

