Ep. 68: Glossy Brands Finding Inspiration in Beauty and Fashion

[00:00:00] Mall of America. It's home to world-class shopping, great dining, and amazing attractions and events.

[00:00:05] And these are our stories presented by Bloomington, Minnesota Travel and Tourism.

[00:00:12] Welcome to this episode of So Much More. I am Jill Renzl, your host for today's show,

[00:00:16] and I'm joined by my co-host, SJ, Sarah Johnson, who is head of our marketing team. And if you love

[00:00:22] all things fashion, beauty, brands, trends, and wellness, you are in for a treat. We have Jill

[00:00:28] Manoff, who is the chief of Glossy, the global editor director of Glossy Brands, and also

[00:00:33] the host of the Glossy Podcast. And we're going to talk all things retail today. So welcome,

[00:00:39] Jill, to So Much More. I am so excited to be here. Thank you for having me. This is so fun.

[00:00:45] We love it. Let's kick it off. Why don't you tell our listeners and viewers all about Glossy

[00:00:49] and your role within the organization? Thank you. I will. So we're under the Digiday

[00:00:55] media umbrella. And our focus is the evolution of fashion, beauty, and wellness, we say luxury,

[00:01:04] in the kind of where we're going. So we look at technologies and emerging platforms and all

[00:01:11] the things that are impacting these industries. And yeah, we're a small team, a small editorial team

[00:01:18] that churns out daily stories. We have events. As you said, we have a great podcast and an awards

[00:01:24] program. But we started about eight years ago. I started about six months into the start of Glossy.

[00:01:32] And oh my gosh, we've been going at it. So we talk a lot with beauty brands and fashion brands

[00:01:41] about the strategies, what's challenging them on the daily. And we think of ourselves as a guide to

[00:01:47] the industries for insiders who want to be kind of have a leg up on, I don't know, their coworkers and

[00:01:54] also competition in terms of getting ahead of the trends and what's up and coming. So I think we're

[00:01:59] going to talk about some of this today, which everything's moving so quickly. I'm like,

[00:02:04] what is coming? What hasn't already come and went? So it's bananas.

[00:02:08] I love it. Well, I recently had a chance to see you perform at Shop Talk, which is a great

[00:02:15] conference for the retail industry. You do a lot of moderating, of hosting, of guest speaking.

[00:02:22] So talk a little bit about what you're seeing and feeling kind of within the retail industry and

[00:02:28] what's kind of your beat right now with what's happening and as we're approaching the holiday season.

[00:02:33] Yes. There's a lot of talk about almost instability and kind of questioning what's going to happen

[00:02:41] because of the election. And everyone's expecting kind of a small boost in sales growth for the

[00:02:48] holidays. And yet it seems to be like consumers continue to spend, but is everybody just in debt?

[00:02:56] So yeah, I feel like everyone's kind of bracing themselves, all the brand executives that we

[00:03:02] talk to not doing anything wild. And it is, there's some chatter in the industry about how

[00:03:09] that's impacting everything from here. Like the trend cycles are moving fast and as everyone's being

[00:03:16] safe, there's not a lot of inspiration happening in terms of what brands are putting out there.

[00:03:22] So I don't know, there's a lot of movement to some of these more fashion, fast fashion,

[00:03:27] trend forward brands that are, and that is unfortunate for sustainability reasons and other.

[00:03:32] Um, but yeah, there's a lot of, yeah, bracing ourselves for the end of the year, big grand

[00:03:38] plans for 2025. But ever since the pandemic, everybody has been very cautious before making

[00:03:45] any specific big goals, even big, I don't know, launching big five-year plans. It's a kind of like,

[00:03:54] what's going to happen to the world? It's, it's an odd time. I would say.

[00:03:59] Yeah, we would agree. I mean, we've really shortened our strategy cycle to a shorter timeframe just

[00:04:05] because there are so many changes happening and there's variables that are impacting consumer

[00:04:10] behavior. And especially as you go into the holidays and you know, it's to your point,

[00:04:13] there are people at all points of the spectrum, people that are still spending at the same levels,

[00:04:17] others that are being a little more conscious with their budgets. And so we find ourselves marketing

[00:04:21] to literally everyone in all different, um, economic points because everybody's looking for

[00:04:27] something different. Yes. I think that diversity is key in terms of what you're putting out there and

[00:04:33] who you're talking to. I have a luxury briefing going out today and I'm, I'm, I'm guessing that

[00:04:39] Pandora, the jewelry brand is going to have a great holiday season because they're doing,

[00:04:45] they're on different sides of the pricing spectrum and they're catering. They have this charm

[00:04:50] business and charms. I'm sure you've heard or like the rage and bag charms and shoe charms and

[00:04:56] charms all over the place. So they've got this going for them. It's very affordable, $50 thing.

[00:05:02] And they've also entered the lab grown diamond industry, which we know is also, um, it's become

[00:05:08] more acceptable and it's thriving. And, um, yeah, there's seen great success there with reaching a,

[00:05:15] a new customer. So I'm like, go Pandora. I have high hopes. Yeah. Well, we have a Pandora and we

[00:05:21] love them. They do great this time of year because it is a great gift destination. Um, another brand

[00:05:26] that you recently, um, highlighted and also spoke to at shop talk is rent the runway. And you talked

[00:05:32] with Jennifer Hyman. And I think it's very interesting because we, um, started a relationship

[00:05:36] with them earlier this year with a pop-up shop during the prom season. And now we're on round two

[00:05:41] with a full selection of women's apparel from coats and jackets to knits and dresses and just

[00:05:48] all the, all the things. And so, and it's been a huge success. So you see those direct to consumer

[00:05:52] brands and those that are, have not had the brick and mortar footprint testing it out, really being

[00:05:57] able to build that relationship with their fans. So I'm curious of kind of what your experience has

[00:06:02] been with some of these brands, especially with rent the runway and others and their now entrance

[00:06:07] into the physical space. Oh my gosh. Rent the runway. I know rent the runway very well. So when I, um,

[00:06:16] worked in New York, um, I w I always told Jennifer, like I was a member that you had, they formerly had

[00:06:22] this unlimited membership, which was, it proved too good to be true because it was really good,

[00:06:28] but I would literally have a different outfit every day for work. It was the best thing,

[00:06:32] but they had brick and mortar in New York. And I, it was an opportunity for you to like an

[00:06:36] omni-channel experience. You could drop off your rentals in store, order them on the app,

[00:06:41] immediately following, get them to your door within an hour in New York and all these crazy things.

[00:06:45] Um, I told Jennifer that and she said, well, we didn't make any margin off of you.

[00:06:51] So yes, there definitely, you see that the evolution rent the runway at shop top announced a

[00:06:57] new membership tier. Um, and it's a new way they're responding to consumer demands. It's, it's, um,

[00:07:03] it's requiring a lot of kind of like shakeups. You often hear that they're launching a new membership

[00:07:09] or changing up their membership. Um, but like I said, they're listening. So the new tier has like,

[00:07:15] you, you have access to all the, all the fashions, which I'm sure there was some negative feedback

[00:07:20] around the limitations around old, old tiers. And also it's at a price point that's more attainable

[00:07:26] than, than some of them that are more unlimited. You get more, more options, but, um, yes,

[00:07:32] so smart that they're doing resale so smart that they're doing physical retail. Um, it reminds

[00:07:39] what we were talking about before the podcast, um, the opportunity to find, I would say steals.

[00:07:46] Um, and when you can almost, it's kind of like a treasure hunt when you go in and everything is

[00:07:52] at a discount price. And it's like so many brands it's, it's, it feels like you're,

[00:07:58] you're discovering new brands and you're also, um, discovering things you may not have worn,

[00:08:03] but you're going to try cause it's affordable and on trend. Anyway, I love that kind of a situation.

[00:08:08] You're speaking to us. I feel like that you're almost saying the exact things we've said to

[00:08:13] each other about it. I mean, it's truly a treasure hunt, but it's so fun to find things

[00:08:17] you wouldn't normally buy. But that price point where you're like, Oh my gosh, an 80% discount,

[00:08:22] that's insane. And it makes it so much more fun to wear it and experience it. And, uh, yes,

[00:08:26] everything you've said, I feel like we've talked about as well. Our joker on the offices, the, the,

[00:08:31] the success that Rent the Runway have seen here is pretty much primarily because of our staff

[00:08:35] spending a lot of time and dollars in that store. We love it. But you also, I mean, you're seeing a

[00:08:40] huge, um, influence in pop culture, influencing the retail space and whether that's collaborations

[00:08:47] with celebrities or it's just finding unique brand, um, alignment and things. So curious,

[00:08:53] I know you guys have covered some of that content, um, through glossy and just wanted to get your take

[00:08:58] on that. Cause we're, we're seeing that with pop-up events. So we just had cat's eye here at mall of

[00:09:04] America. Um, and they did a great, I mean, they brought in thousands of fans to come see them perform,

[00:09:10] but then they also did a pop-up retail, um, experience to capture that moment in time. You know,

[00:09:16] all the fans are there. They want to cap, you know, be able to grab some souvenirs to bring home to

[00:09:21] remember that special day. Um, so we're seeing a lot of that here. So not only Rent the Runway with

[00:09:25] the brands that are existing in the space, but also building into pop culture and entertainment.

[00:09:30] So talk a little bit about that. Yes. Oh my gosh. Pop culture is influencing fashion and beauty. I

[00:09:36] would say, I mean, it always has, but more than ever before within the last three years, we launched

[00:09:42] a vertical called pop and that's really what it's about. And it was driven by the rise of influencers

[00:09:47] and influencers becoming the new, the new editor and really like, I don't know, determining the

[00:09:52] trends and also the rise of what's happening on platforms. And like, I don't know, everyone on

[00:09:57] TikTok is wearing glitter on their face and suddenly every brand is making glitter. And so it's, it's

[00:10:03] really like you see the chain reaction, it's getting faster and faster. And yeah, we have a reporter

[00:10:08] dedicated to pop and we do events where it's a lot of these influencers turned founders, um, that are

[00:10:14] representative of, again, culture influencing the space. And we're seeing that especially this year

[00:10:21] in terms of sports impacting fashion and beauty and all of these new partnerships. And we saw all of

[00:10:28] the sponsorships at the Olympics and just where brands are putting their dollars. Um, it's,

[00:10:34] it's around pop culture also skims look at skims and successive skin. Like that's another influencer

[00:10:43] turned founder. And yet they have maintained amazing buzz because they're at the, like,

[00:10:49] I don't know, at the second of whoever's surfacing as being cool. Um, what is it? What is my homes?

[00:10:56] Anyway, I'm a home couple. Um, I mispronounced. I don't know my athletes girls. Okay.

[00:11:05] If anybody's surfacing, uh, like you see them in a skims campaign, uh, like literally within the week.

[00:11:11] And we saw that with Megan Fox and Kourtney Kardashian and everybody was buzzing about

[00:11:17] them and they were in a campaign. So it's just tapping into what people are talking about. I know,

[00:11:22] um, a lot of those in that kind of skims universe, like frame, they're very much like,

[00:11:28] um, tapped into culture and what they do with their models and such. So, um, anyway, if you're not,

[00:11:34] if you're not part of culture, who are you? You're not, you're not part of this conversation.

[00:11:39] It's important. Well, I love it. You guys do such a great job, you know, having the timeliness of

[00:11:44] your content and really connecting with your customer. And I think it's interesting because

[00:11:47] you really hit that millennial and Gen Z demo really well. It's that 20 to 40 year old group.

[00:11:53] Um, and maybe some of the retail girlies we hear them being called. Um, so what is it that

[00:11:59] glossy does to resonate with that audience so well? Oh my gosh. I think that it's just being

[00:12:07] aware, like in our world, we are pitched stories left and right every day. And I'm always like,

[00:12:15] don't, don't write about that. It just, we're, we're a subscription based business. We are. And so

[00:12:20] everything that's differentiated, we need differentiated content or what if they'll hit

[00:12:25] a paywall and go somewhere else, like we need it to be valuable and worth people's time, people's

[00:12:30] money. We also speaking of time, like we'll keep our stories to 600 words. We know people are busy.

[00:12:35] We know people are not, we care very much about what we're writing, but the reader might not care

[00:12:40] as much as we do. They just want to, they'll be the headline, maybe the first paragraph. And if,

[00:12:45] if it's that interesting in that, um, I guess it's going to play a part in their job, um, they'll keep

[00:12:51] going, but it's few and far between usually. Um, so I would just say staying aware we're like,

[00:12:58] it's not a distraction if we're on TikTok, like we must stay on, on the up and up in terms of what's

[00:13:05] happening in the industry, what's happening in pop culture and finding, I guess, a balance in terms

[00:13:12] of our expertise and what our industry insider reader wants to know about. So we wouldn't just say,

[00:13:21] skims launched a new campaign and roll it out there like a press release. Uh, we could say what,

[00:13:27] what skims campaign with the Mahomes family, um, says about pop culture's, um, power over the shopper

[00:13:37] or something like that. Um, so always two sources, always, usually it's, um, a source from the,

[00:13:44] the, the, what am I saying? The brand that we're talking about skin and then an outside expert,

[00:13:50] we like to take a critical point of view. We're not just taking a brand's word for it or the,

[00:13:56] the source's word for it, like talking to maybe an analyst or a strategist and saying, you know,

[00:14:02] is, is pop culture is a celebrity in a campaign still relevant? Does the audience still respond to

[00:14:10] that as everyone doing it as everyone's doing it, is it becoming, you know, stale or,

[00:14:14] starting to like one of those, those tactics where people start to gloss over. So, um, we always

[00:14:20] source our stories and we always, um, go for what's differentiated, um, and, and what's new,

[00:14:27] I would say. I was going to say, I really love how you guys showcase your content, not only on

[00:14:31] your website, but then also how you showcase it on social too. So I feel like as a millennial,

[00:14:35] I love, I was just scrolling through and you guys have little quotes or you have big, um,

[00:14:40] moments where I was like, that's interesting. I should learn a little bit more. So I appreciate who

[00:14:43] grabbed the audience based on what platform they're on to get a little bit more. And again,

[00:14:47] 600 words is great. I know that I don't have capacity for more than that. So you're really

[00:14:51] appealing to me. Um, it's wonderful. So I really love how you guys are doing it across the board in

[00:14:56] different channels. It's wonderful. Thank you. Yeah. That's a challenge. Like, um, I would say

[00:15:01] it's keeping up with social media trends and where the industry is going. There are a lot of trends

[00:15:05] that, that are being impacted in our world by social. And so like we're challenging ourselves,

[00:15:11] which, you know, as a 44 year old woman, maybe I don't feel comfortable with going on my phone and

[00:15:16] talking to it about our stories. And yet we've had to start doing that. So we are more video videos

[00:15:23] become a greater priority. And you see the rise of, um, I would say competing platforms like Substack,

[00:15:29] like a lot of, a lot of fashion and beauty fans are, are getting their information on the industry

[00:15:35] from Substack, which has a personality behind them. So we're having conversations like that all the

[00:15:40] time. Like, should we put our, our face next to our byline? Should we speak in first person? Because

[00:15:46] that's what's catching on. So it's just kind of staying, yeah. Keeping up with the trends, not only

[00:15:51] from what's happening within the fashion and beauty industries, but also within media and publishing.

[00:15:57] It feels very authentic. I feel like when you have that face to represent what the words are,

[00:16:02] it feels authentic, which is really nice. I think definitely to the younger audience specifically

[00:16:05] too. Absolutely. They get to know you, build that relationship together. And I think it's great

[00:16:10] because you try new things and you have to see what consumers are going to react to, what fans want

[00:16:15] to see, what they want to hear. And then you modify and learn. And, you know, and that's, I think,

[00:16:20] just the retail industry, the brands that do that, and they listen to their fans and they

[00:16:24] are willing to take some risks and be bold and try new things is great. And I think that's the ones

[00:16:29] that succeed. So I would love to shift gears a little bit more towards the beauty angle, because

[00:16:34] I think beauty has its moment. Like it's just, it's the last few years has really strengthened in

[00:16:39] the category and you guys cover beauty really, really well. What would you say are, you know,

[00:16:45] some of the brands that are really doing a great job and some of the hotter brands are trends

[00:16:49] in the beauty category? Oh my gosh. I would say, I mean, it's no surprise. I think one of the leaders

[00:16:56] is else and, you know, started as a very, very attainable brand. I like $2 lipsticks. And now it's

[00:17:04] really, it's become, it has to do with their marketing and everything from their Superbowl ads to,

[00:17:11] it's always, again, very tapped into pop culture, very innovative, but also they're moving quickly to

[00:17:19] product development, a trend hits, you see it. If they're not leading the trend, they're on the

[00:17:24] trend in a matter of weeks. I think that Elf is doing something right. And they've got, again,

[00:17:29] great marketing, a great marketing team behind them. A lot of what's working is marketing, but then

[00:17:36] I'm not going to lie. Like how many skincare brands can you have? They're really,

[00:17:42] the proof, I would say marketing matters. And we're hearing about a lot about what types of

[00:17:47] marketing is resonating. And is it about clinical trials? Does the customer want to see that? Is it

[00:17:53] before and after? Yes, it is. So, and that's changing because for a minute there, it was about

[00:17:59] clean skincare and it's still about ingredients, but like now it's the new standard. If you're not

[00:18:05] clean, like you need to be clean. That's like the bare minimum. You don't even have to say it.

[00:18:09] Um, and, and the transparency is there. So you'll be called out with any, with, with any, um, sort of a,

[00:18:16] a BS type of a, of a statement you're making out there. Um, but in terms of trends, I mean,

[00:18:24] should we like, just have fun. I mean, lip oil, any lip product, the lippies, everybody wants a lip

[00:18:31] product. Um, and it's moved on. Like there's definitely been an evolution in terms of like,

[00:18:37] what's working for face makeup. Like for a minute, it was all there. It was all about contouring.

[00:18:43] And then it was dewy Haley Bieber. It still is basically that. Um, but we're, it changes all

[00:18:51] the time. Now there's a whole trend on Tik TOK. That's about, I don't know if you've seen it.

[00:18:54] Like, um, are you high contrast or low contrast? And yes. And that designates like what, what works

[00:19:00] for you and all the things. So, um, I think we'll see a change there, but yeah, road Haley Bieber's

[00:19:06] road, um, is definitely a hot one. And they've leaned in, they haven't rolled out a ton of products

[00:19:14] and they already, you know, they have great merch that's innovative with putting their,

[00:19:18] their lip balm on a lip case and on a, on a, on a phone case and all the things.

[00:19:22] So, um, what were you going to say?

[00:19:26] I was going to say it's so brilliant. We actually have a coworker of ours. She has it. She was in a

[00:19:30] meeting the other week. I go, what is that? That's amazing. And she goes, it's road. And she

[00:19:34] showed us the phone case plus the lip glass. And I was very compelled. I will buy it. I guarantee

[00:19:38] you. Yes. They're doing a great job. Well, and it's interesting. I mean, Jill, you are in the center

[00:19:45] of the fashion and beauty industry. So I'm curious of, you know, how you look at your own personal

[00:19:51] style and how much that is influenced by the brands that you work with, those that are advertisers,

[00:19:56] you know, how do you balance that and how do you create your own personal style and, you know,

[00:20:01] path as far as of how you want to showcase yourself in the industry?

[00:20:06] Oh my gosh. Well, we were working, we were talking about the fact that we are work from

[00:20:10] home publication these days. I am such a suit girl and I've never changed like my style ever.

[00:20:15] I'm kind of like masculine and I don't know. I just, I love a suit and I love like kind of a,

[00:20:20] I would say professional chic, like a little bit of a color or maybe it has a cute like belt with

[00:20:26] the blazer or something. But yeah, it's, it's definitely tempting when you're always looking

[00:20:31] at the next big thing to always be spending money and, and I need that. I need this, I need that.

[00:20:37] But what else? We were just asking style and how it affects my style.

[00:20:42] Yeah. I was just curious your personal style because you're always being looked at, you know,

[00:20:46] you're, when you're an influencer in the fashion and beauty space, there's that pressure of

[00:20:50] what image do you have to portray as far as when you're representing

[00:20:53] the industry. And so I was just curious on your style.

[00:20:58] Thank you. Yes. Someday I will, we'll be back at the office and I'll be wearing all my suits again,

[00:21:03] but it's definitely to me about being like professional. They always, I think I sunk in

[00:21:08] when I was young. They always say like, work for the job you want. And I'm like, I'm going to dress

[00:21:12] like the boss. So absolutely. Absolutely. I love that. So you spent a lot of time with your

[00:21:18] nieces and nephews. So talk a little bit about just family balance and professional and just

[00:21:24] being able to, um, make sure that you prioritize all the family, friends and work elements of your life.

[00:21:31] I'm not the best at it. Like I definitely would call myself a workaholic and it's probably not the

[00:21:36] best influence for your audience, but I would just say like, I, I've always been like this,

[00:21:43] even in school. Like I would be like working all night. I've always just been like this. And so

[00:21:47] my first job after school, I was a, a local fashion editor in St. Louis and a stylist. And

[00:21:54] like, literally it was nonstop work. Like I never looked up. Like I was working Friday, Saturday,

[00:22:01] Sunday, like seven days a week. And so when I got my next job, that was a corporate job. My first

[00:22:05] corporate job in Chicago. Um, I, I told my parents, I talked about this recently that I was like,

[00:22:11] I don't know what I like to do for fun. Cause I had my evenings and my weekends open. And I was like,

[00:22:15] I don't know what to do with my, with myself. I'm so confused, but nowadays it, I feel like there's,

[00:22:21] um, a good balance that works for me where I like, I have a rule. Sometimes things creep up,

[00:22:27] but like, I don't like to work. I take Saturday off like a full day. Like I don't look at stuff.

[00:22:33] That's my day. And I go shopping and, and I like, I don't know, get inspiration in an art museum or like

[00:22:38] wander around, uh, um, what am I saying? An antique mall here in St. Louis. Um, but, and then Sunday,

[00:22:46] it's usually kind of prepping for the week. There is some work involved, but, um, yes, it's nice. I

[00:22:51] always see my family now that I'm here in the Midwest. I, I see them. So I've got three, uh, nieces

[00:22:57] and nephews and, uh, I'm within a couple of miles of my parents, which is the first time in like,

[00:23:03] ah, forever. So that's kind of, it's just, I don't know, it, it, a sense of normalcy and

[00:23:11] I don't know, you can unclench for a minute. I'm very high strung y'all.

[00:23:18] Well, you talked about inspiration and I think that is important when you have to turn yourself

[00:23:22] off a little bit so that you can remove yourself from your day to day, because I think those

[00:23:26] inspirational points, whether that's just being outdoors, being with your family, um, going into

[00:23:31] a museum, I think that's important for everybody to be able to reset and to be able to just look

[00:23:35] at things differently. And I think that then brings itself into the office space and allows you to be

[00:23:41] creative. So I don't know if there's anything else there that you would share, um, that helps bring

[00:23:45] you inspiration. Yeah. I don't know about inspiration, but yeah, it does. Like you do need to like care

[00:23:52] for yourself before you like care about anything else. And so, um, again, I, I always talk to folks,

[00:23:57] even at my office who, um, that because we work from home, I feel like it's not talked about enough.

[00:24:03] Like it's a challenge. So like here I'm like, I need to be out of my house. And yet like I'm

[00:24:07] podcasting all the time and, and on, and you can't be doing this in a coffee shop. So, you know,

[00:24:12] I've joined a gym and, and that also helps me to kind of release and I'm, I'm out of the house.

[00:24:18] I'm doing something for me. Uh, and I do that probably most days, which is good. Um, but yes,

[00:24:24] inspiration. I mean, I'm, I'm still like from the eighties. No, I liked, I like a mood board and like

[00:24:31] my Pinterest and all the things, um, to kind of, yeah, see what's inspiring me. It's especially true.

[00:24:37] I mean, off topic, but as I'm trying to decorate an apartment, um, but yes, I think it's important

[00:24:43] to get out of the day to day mindset. And also, um, I don't know, take a moment and realize sometimes

[00:24:51] as an editor and as a manager, I'm too in the weeds. Um, and so I'm always trying to find that

[00:24:57] balance between like, I don't know, thinking forward, thinking ahead and also getting, getting

[00:25:03] the daily grind done. I would say. I love that. Well, as we approach the holiday season,

[00:25:08] is there any expert advice you have for all the shoppers out there looking for their, you know,

[00:25:15] a holiday attire, if they're hosting components, if they're looking for their new beauty look for the

[00:25:21] holidays, is there any advice or brands that you would recommend for us to keep our eyes open on?

[00:25:26] Oh my gosh. This is so fun. I'm a girl who loves her sparkle in the hall on the holidays. I would

[00:25:34] recommend rent the runway. Um, I don't know. It's one of, it's some of those, it's like a one and done

[00:25:41] are like a one hit wonder. They're definitely, um, you're probably going to have the statement

[00:25:46] looking at where ever again. So unless I would recommend rent the runway or like a vintage

[00:25:51] vintage shop. Um, I'm not a reformation girl, but they're always good for a party dress.

[00:25:57] Um, that's for sure. Um, and then for beauty, oh my gosh, have some fun. I'm trying to think

[00:26:04] of a brand. I know that, um, uh, Pat McGrath makes some really great red lipstick.

[00:26:11] So I think go for it, live it up, go for it. And yes. And as you're shopping, I was going to say,

[00:26:17] like, I always think when there's a great deal at holiday time, like think of, put it in perspective.

[00:26:23] Don't get distracted. Think if this was not on sale, would I still buy it? Like when I still want it,

[00:26:30] think about it.

[00:26:31] I should ask myself this more often.

[00:26:32] I know I'm like, that's a good tip for all of us. And I always think it's like,

[00:26:36] think about it if you, yeah, if you dream about it or if you, you know, go back, you need it. But we

[00:26:41] also love and believe in self-gifting when people come out here for the holidays. So

[00:26:45] always make sure you treat yourself. It's a very busy time of year. Everybody's kind of stressed

[00:26:50] because you're trying to get everything set for everybody else. But I think it's important to,

[00:26:53] especially if you find a good deal, treat yourself, right?

[00:26:58] Oh my gosh. I definitely do that.

[00:27:02] I love that. Well, Jill, it has been an absolute pleasure speaking with you today. And we just,

[00:27:09] SJ and I love everything retail, fashion, beauty, wellness, and everything in between. So

[00:27:14] love connecting with you. Definitely stay in touch and be sure to visit us here at Mall of America

[00:27:19] when you're in town. We just, we love the holidays and we're excited to invite all of our fans here to

[00:27:25] enjoy their traditions with us and to continue into the next year because there's always changing

[00:27:29] things in the retail industry as you've alluded to. And it's so fun. And definitely for our fans,

[00:27:34] our viewers and our listeners, please check out Glossy. You will love it. It is a great resource for

[00:27:39] all things in the retail space. So, and check out what Jill has to share with you. So thank you and

[00:27:46] be sure to tune in next time to so much more. Thanks for listening to so much more, a Mall of

[00:27:52] America podcast. Subscribe wherever you find your favorite podcasts. This show is presented by

[00:27:56] Bloomington, Minnesota Travel and Tourism.