What does it take to create unforgettable experiences for millions of guests each year? In this episode, we go behind the scenes with Brian Spielman, Vice President of Attractions, and Kelsey Cunningham, Senior Marketing Manager, to explore how Mall of America brings its world-class attractions to life.
From Nickelodeon Universe and Crayola Experience to the new Star Express train, mini golf, and more, Brian and Kelsey share how their teams balance operations, marketing, staffing, seasonality, promotions, and guest feedback to keep every visit fresh and memorable. They also discuss the collaboration, creativity, and planning that go into delivering exceptional experiences every day, along with tips to help guests make the most of their next visit to Mall of America.
2:00 Brian started his MOA career making fudge at Camp Snoopy and continued to grow
5:00 Kelsey began in guest services at MOA gaining insights into our guests
7:30 The logistics behind operating many attractions under one roof
13:45 Attractions marketing – the magic behind the message
16:00 Ways to save money at MOA this summer
22:00 Tips for families from photo ops to best times
Visit: https://www.mallofamerica.com/entertainment/attractions/all
Visit: https://nickelodeonuniverse.com/home/
Visit: https://crayolaexperiencemn.com/
Visit: https://www.mallofamerica.com/entertainment/events/all
Guests: Brian Spielman, Attractions Vice President; Kelsey Cunningham, Marketing Senior Manager
Hosts: Daniel Jasper
Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.