Ep. 150: Coloring Outside the Lines: Crayola Experience MOA Celebrates 10 Years

[00:00:00] Mall of America. It's home to world-class shopping, great dining, and amazing attractions and events. And these are our stories presented by Bloomington, Minnesota Travel and Tourism. Hello everyone, and welcome to this episode of So Much More. I'm your host, Dan Jasper. I have two friends with me today, and I'm going off script already. Sorry, Kelsey, you knew this would happen. Got my notes and everything.

[00:00:24] A repeat guest who's been on before with us, Kelsey Cunningham, Senior Marketing Manager here at Mall of America. How are you? Good. How are you, Dan? Welcome. Did I throw you off already? Yes, you did. I did. Oh man. Start over. I can't help it. And Carlos Saldana. Carlos, how are you? I'm doing really well. I'm excited to be here. Thanks, Dan. We're excited to have you here. Carlos is the Crayola Experience Attraction Supervisor. He has been at Crayola Experience here at Mall of America since before it even opened.

[00:00:53] So he has a breadth of experience and history to talk to us today. And it's exciting because we're talking all things Crayola today because we are about to celebrate 10 years of that attraction being open at Mall of America, right? That's exactly right. 10 years. It's coming right up, right around the corner. It is right around the corner. In fact, it is June 6th and 7th, I think is the big celebration, and we're going to get to that in a little bit.

[00:01:17] And like I said, I'm already off script and I'm going to apologize to our tech crew and to Kate because who knows what's going to happen when I'm here. But we're going to jump right in if that's all right. And I'm going to get a little background on both of you. So glad you're here. Carlos, talk a little bit about your background, even pre-Crayola, and what brought you to this attraction at Mall of America. Yeah. Thank you, Dan. Yeah. So as I mentioned, I was part of the opening team back in 2016. Yep.

[00:01:46] And I kind of found Crayola by chance. I just happened to be in between jobs prior to coming to Mall of America. I was working in restaurants. And I came to the mall with some friends and we walked past a recruiting station for Crayola Experience. And it was my three friends that were like, Carlos, this is for you. You've got to do this. And here we are 10 years later. So why did they think it was for you? Simply because it looked fun or artistic or what did they think appealed to you?

[00:02:16] I think, yes, all of the above. Yeah. I guess I would consider myself a creative, artistic person involved in the arts outside of Mall of America for many years, mostly performing arts, but have always been a fan of, you know, the creative arts. And so, yeah, it's a good fit. It is a good fit. And it's a big, for those who have never been to Crayola Experience before, can you describe where it's located in the mall and roughly how immense it is? Because it is immense.

[00:02:42] Yes, I can. So you can find the Crayola Experience on level three at the southeast court of the mall. And our space is about 60,000 square feet. So that's about the size of a football field if you put all that together. And the average family spends about two hours when they visit. So there's something for everyone at the Crayola Experience. There really is. And if you know where Rainforest Cafe is or Bubblegum Shrimp or Margaritaville, right? Those are our neighbors. That's where you are. Yep. Those are our neighbors. Yes.

[00:03:08] Just, you found it already, right? So, and I can't say the kids can go in there and the adults can go have, no, adults, this is a family thing. We want everyone to stick together. That's all I'm saying. Kelsey, give a little bit about your background, how long you've been here, what your role pertains to at Mall of America. Yeah. So I am the Attractions Marketing Manager. I have been here for 11 years, but I have a background in attractions and theme parks. So I really started with all things Nickelodeon Universe, all our themed rides, attractions.

[00:03:39] So when we brought Crayola Experience on, it was a different attraction for me to be a part of. But now I've been a part of the Crayola marketing team for the past five years. And it's been such a fun brand to work on. It's so colorful and bright and very different from rides, but an attraction that is so fun for families.

[00:03:56] It really is fun. And honestly, I'm with the two experts from our Crayola Experience attraction because you, from a marketing communications side of the business, right? You really know how to tell the story. You work to get the word out there to make sure that people come and visit. And Carlos, from the operations, from the running it, but also the guest experience as well. A hundred percent, yes.

[00:04:21] What's the best thing about dealing with guests at Crayola? What do you love most? And what's the worst thing that, what's the most challenging obstacle? Well, what I love most about the guests that I get to work with at Crayola Experience is that they're experiencing a sense of, I think, nostalgia, right? Because a lot of us have grown up with the Crayola brand. Crayola has been around since 1903. So not just us have grown up with it, but our parents, our grandparents grew up with that brand.

[00:04:49] So there is this experience of nostalgia that I see a lot of adults coming in and enjoying Crayola Experience with. And at the same time, there's an experience of discovery that younger kids are experiencing when they come to Crayola Experience. And so when you're there, you're just immersed in this very cool, colorful, creative place where you are just encouraged to explore your imagination and enjoy creativity. And I think that's so uniquely Crayola that we get to do. So I think that's super special.

[00:05:19] My ultimate favorite thing. Yes. Oh, I love it. We're getting to the ultimate. My ultimate favorite thing would have to be the Crayola, the Crayon Factory show that we do at the Crayola Experience. It's a live demonstration of how crayons are made in the factory. But what's super special about it, and this is actually, Dan, when I first joined back in 2016, this is what I was doing. I was part of the entertainment team doing the live shows.

[00:05:43] So my favorite thing about that is just seeing the kids come alive with like wonder and awe. And they're sort of believing the magic of this presentation where a crayonologist is performing in front of an audience, but they're also engaging with these animated characters on the screen that are also talking to the audience. So when kids come away from that experience asking questions like, how do you talk to the crayons or how do they talk to you? It's so amazing. I love it. A crayonologist. Yeah. I strive to be that one day.

[00:06:13] But that is part of the overall experience when you purchase a ticket to go in. How often does that show take place? So right now we do the show as often as we can. Sure. Due to sort of staffing limitations, it typically takes place on our busier days. So on weekends, certainly during the summer, during spring break, we have more of those show opportunities happening.

[00:06:34] Wonderful. And for someone who's never been at Crayola Experience here at Mall of America before, kind of visually walk us through the space and what are some of the other experiences? By the way, it's not only kids and families that come. There are adults that just come too, creative people that want to have fun. Kind of walk us through, paint a picture of what it's like. Yeah. So once you've purchased your ticket, you're going to be, as I mentioned, surrounded by a world of color. As soon as you walk in, you're just seeing color from all sides, right?

[00:07:04] From top to bottom and left to right. And there are over 20 different hands-on activities that are all inspired by Crayola products. So you're fully immersed. And you're not just doing it alone. You're doing it with the people that you love, the people that you came with. So whether that's your grandparents, your children, or your partner. And I think that's what's super special about Crayola Experience too, is that you're engaging in this world of color and getting creative with the people that you love. And so you're not looking at your cell phone.

[00:07:34] You're not playing a video game. You're not watching a movie. But you're actually being creative together and sort of discovering together. And I think that's really special. So that's what you can kind of expect, a lot of that. And it's kind of go at your own pace. So you can kind of do that as it's comfortable for you. Maybe you spend two hours. Maybe you spend four hours there. Okay. And a couple of the specific attractions that you can do. Share a couple of the favorites. Yeah. At Wrap It Up, Wrap It Up is super cool because that's where you get to customize a crayon that you take with you.

[00:08:04] So you're going to label that crayon with whatever name you can come up with, as creative as you can be. Dan the Man. Dan the Man. What color is Dan the Man? A deep blue. A deep blue. Yes. Okay, I like that. Thoughtful. And so the Wrap It Up station will print that custom label for you, but it'll also print today's date, which is really nice, because it helps commemorate the time that you visited and that occasion that you're celebrating. Right? How fun if you're celebrating a birthday or you're getting engaged or you're, right? Or having a wedding.

[00:08:33] Have things like that, what kind of events have happened there, Kelsey? Yes, Dan. I'm so glad you brought that up. So actually one of our old former employees here had their wedding at Crayola Experience. I know. It was awesome. It was such a fun event. I got to be there. Dan was there as well. It was so fun. I was there too, Kelsey. I was going to say, I'm assuming Carlos, you were there. I mean, the space is so huge and like you had mentioned

[00:08:58] before, but they just turn it into this really beautiful setting for a wedding. And then we did, we made crayons that had like wedding and the wedding date and it was so fun and special. I'm so glad that you brought this up too, because for those of us on the staff, we were kind of incredulous as to how a wedding reception would take place in Crayola Experience because it's really beautiful and colorful, but maybe not exactly the aesthetic that you might think of

[00:09:23] when you're thinking of a wedding reception. And they made this so beautiful. It was gorgeous. Yeah. It was really, really gorgeous. And we were all really excited to use our space in this new way. And the adults had some, I think there was only like two kids at this wedding. Yes. And then it was just like the adults having fun in all the different attractions. It was really cute. It was a really great time. You know, it's a wonderful space. Also birthday parties, we do birthday parties, corporate events, other things like that. From a marketing perspective,

[00:09:49] it's an affordable attraction anyway, but there's way to save money and to bundle. Talk a little bit about how you go to Crayola and group events, stuff like that. Absolutely. There's so many different ticketing options for Crayola Experience. So I definitely recommend you check out our website, crayolaexperience.com. Check it out. Look at the different ticketing site and the different options. There's different promotions at all times. Even if it's your birthday week, you get a free admission. Teachers get in free all the time.

[00:10:18] So check out those specials because there are always those out there. But also we have our annual passes. Our annual passes, it covers itself in two visits. So if you come and you're like, I love this. I could come all the time. The value of those annual passes are great. And then we have attraction bundles. They're included in our attraction bundles, which I've mentioned before. So, so many different ways to get your tickets and experience it at an affordable price.

[00:10:48] You know, honestly, if you are a family that lives locally and you buy that annual pass, especially in the wintertime, come once a month even. And it has more than paid for itself and your kids, four hours, right? They're going to be tired when they go home. I mean, Dan, we see annual pass holders who are regulars that we see weekly, that we know by name, which is really, really fantastic. And for folks who have never visited us, it's really good to know that you can buy general admission for your first visit. And then if you

[00:11:15] decide to upgrade to an annual pass, you can do that at the end of your visit. So you can kind of decide whether or not this is for you and something that you want to invest in the whole year for. That's awesome. Yeah. What, um, you talked about the customizing the Cran and name a couple of other attractions in there that people may not be aware that are, that are happening. Well, I mean, drip art and melt and mold are sort of our big hitters, right, Kelsey? Melt and mold is my favorite. It's so unique. And drip art's my personal favorite. Okay. I got to hear about both of them. Yeah. These are things that you really can't do anywhere else. So, and what we're doing at both

[00:11:45] of these stations, we're melting crayons to create beautiful art that you get to take with you. At drip art, it's sort of like spin art that we used to do with like ink or with paint. But what we're doing at Crayola Experience is we're melting crayons onto spinning paper. So you're getting that beautiful color, um, array, but you're also getting beautiful texture too, which the kids really love. And so I see kids, especially like younger kids just going into that line at drip art, going over and over and over again until either mom tells

[00:12:12] them it's time to go or until they get tired. But that's one of my personal favorites to work at and to also see the kids kind of come alive with what they're creating. And at melt and mold, it's a very similar, um, a similar process where we're melting crayons, but instead of paper, there's a mold at the bottom of the machine. So you're melting crayons into all these cool, fun shapes. So you still have a crayon, but it's now it's the shape of, um, now it's the shape of a puppy or it's the shape of a kitten that you get to take with you and you can color with it, but you can also keep it as a keepsake to remember your visit.

[00:12:42] And those are included in the price of admission? 100%. Yeah. Wow. You get a lot of value for your admission price. And like any good, uh, attraction does when you exit, you exit through a really big... Yes. We have a store. We have a gift store, which is huge. It's very big. There's so many new products in there. Crayola, the brand itself is so innovative. Um, they have so many new products all the time. Um, so it, I mean, they have their classic crayons,

[00:13:10] but they have new products like the mess-free markers. They are so fun to play with. Um, and they're really nice because if you have kids, um, markers get everywhere. They make a mess. They make a little bit of a mess. And these only color on their special coloring sheets and they're so satisfying and fun to play with. So the store is beautiful. You walk through it at the end and there's so many fun products that you can check out. And there's a giant wall of...

[00:13:37] Yeah. There's a giant wall of crayons. So it's our pick your pack wall. Um, how many crayons? There's over 40,000 crayons in this wall. There are, there are a lot of crayons in this wall. Crayons and markers, loose crayons and loose markers that you can fill your own pack, your custom pack of colors with. Yeah. So if you like all blues, that's what you can do is different shades of blue or whatever. Every color. Yes. So you can make your own pack of crayons and the wall is beautiful. It's a great spot to take photos next to as well, but it's really pretty. It's iconic. It's iconic.

[00:14:07] Yeah. Uh, what is, uh, your favorite color, Kelsey? My favorite color? Right now. And then I want to hear what your favorite color is a child. I'm glad you added right now because it changes, right? It changes. Exactly. Yes. Okay. So my favorite color is blue. My favorite color as a child was the wild strawberry crayon color. Okay, good. The wild strawberry that's very specific. Blue's a

[00:14:33] little generic. Blue's generic. I love blue. They have 97 shades of blue. Did you know that? I didn't know that, but I'm not. I don't know that either. Okay. But I'm sure there's a bunch. Sure. How about you, Carlos? Well, I will confirm there are more shades of blue. That's America's favorite color. Yep. There are more shades of blue. Um, purple pizzazz is one of my all-time favorite Crayola colors. It's a really cool color that's

[00:14:59] like in between purple and pink. It kind of lends, leans pink on the purple spectrum. Um, and I just love the name purple pizzazz. It's a fun name. Absolutely. How about when you were younger? When I was younger. So I've always been a big fan of yellows and dandelion was one of my favorite colors when I was younger. Okay. Yeah. That brings me up. I am actually using one of Kate's questions. Thank you. Dandelion crayon girl, which I had not heard of. Help

[00:15:25] me understand what this is. I don't follow, but I have heard, I've seen some of the viral, um, reels from, so this is a super fan of Crayola's dandelion color, which was retired actually back in, I think 2017 or 2018. Yeah. Right. But, but dandelion's back because dandy, dandy, dandy lion. Yeah. I love that they're super fans and they're online and they're

[00:15:55] doing all this crazy stuff. Right. Do you, uh, do you follow anyone who's an artist or a Crayola person online? Neither of you. Well, there's a local artist named Crayon Kelly who has visited our attraction before and has done some art for us, a giant scribble scrubby art that we had displayed in the experience. So I'm familiar with Crayon Kelly. She's very cool. Yeah. Okay. Look her up. Yes. Really fun. I will do that. A couple of questions and I feel really bad because

[00:16:22] I, I'm assuming these attractions are still there and I don't know the big climbing area. Yes. The play there's talk about that a little bit. Who wants to, you have a young one. Yeah. Yeah. So it is really nice as a parent. Um, there is a soft play area inside the attraction. So, um, if you have kiddos that love crafting and then you have some kiddos that don't love crafting as much, it's really a nice mix so that you can have one, just burn a bunch of energy in the soft play area. Um,

[00:16:48] which is really great for when it's rainy days out or cold in the winter time. Um, there's that in the space and not everyone knows about that. So yeah, that's, that's what I was thinking is on cold and rainy days. It's really nice to just have kids be able to run in there and do their thing. Right. And how about the big, I remember there was a big wall where you stand and it looks like the crayons are all melting over you and stuff. Yes. That's the, the rainbow rain attraction. Yeah. Talk about that. Do a better job of, I did a really poor job of describing it, please.

[00:17:18] So at rainbow rain, you get to see yourself and your friends and family kind of just drenched in this virtual melting rainbow rain. So, um, it's a digital screen that you're sort of transposed onto and you get to watch yourself get covered in rain and you can kind of interact with it virtually. What is the most viral Instagrammable play? Where do you see people taking selfies the most inside the attraction? Everywhere. There are so many photo ops. Okay. There are so many, um, yeah, there are just so many photo ops and beautiful kind of wall murals,

[00:17:47] um, that display lots of different colors. There's a really cool, um, like history of Crayola mural that you definitely want to check out when you're visiting Crayola experience to get some of the history of Crayola, which I think is really fun. Um, and then there are just the giant displays that we have in front of our location that anybody can, um, take pictures of. So I love stopping and asking people, do you want me to take a group photo, group photo? Yeah. If you've never been in that court, well, everyone's been in that court, let's just face it. Anyone that's been to Mall of America, right?

[00:18:13] We have the big Crayola figurines out there that are awesome and people are constantly taking photos by them, which is so much fun. Let's talk a little bit about the 10th anniversary if we can. Who wants to, Kelsey, you want to talk a little bit about the dates and what we're going to do? Yeah. So we're celebrating Crayola experience 10th anniversary at Mall of America. It's such a big celebration. We're excited. Um, we are going to have special birthday themed crafts, treats, giveaways throughout the whole week. So the actual anniversary is May 26th. So we're

[00:18:43] celebrating that full week into the weekend, um, through a big celebration on June 6th and 7th. Um, on June 6th, we're going to have a fun DJ out. So play in some fun kid music to dance along to. Um, and we'll have treat giveaways, uh, and then we'll have different admission prices. And so check those specials out as well. Um, we're throwing extra tokens in people's bags just to have more fun and celebrate our 10th birthday. We're going to have a lot of people come out and we're excited to have a

[00:19:12] lot of families and kids come out. And there's always room for one more, isn't there? In that space. We can always have one more, one more family come, one more child come. There's plenty of room. There's plenty of room. It's actually a huge space. So we want everyone to come. What are you most excited about for the 10th anniversary? Well, you know, for me, it's kind of wild to think that it's been 10 years already. You know, I think back to that time when I first joined and before we even opened and I was, I was hired and we were sort of just kind of, we were learning, I was learning

[00:19:41] lines is what I was doing for our grand opening. Um, but at that time there was, everything was still under construction, right? So for us, this opening crew, for us, there was a sense of like, what's going to eat, what does this place even look like? Right? Cause it was so brand new and we didn't know what it was going to be. So to see Crayola Experience opening up for the first time, I mean, I've been thinking about that a lot in preparation for this conversation. I'm just so grateful that I still have a sense of awe and I'm just inspired every time I come to work because it's such a cool,

[00:20:11] unique space to work. So I'm really excited to celebrate that 10 years with people who have been coming this whole time. One of the things that I think is really cool is now we're starting to see people joining our team who, who have grown up coming to Crayola Experience. So we're starting to see that kind of happen, which feels a little bit like a full circle moment. So that's really cool too. I'm excited about that. We're going to rewind a little bit. We're going to look back about 10 and

[00:20:36] a half years ago. You're hired, you're walking in, things are under construction. The first time you walk into that space, it's not finished. What does it look like? And what are you thinking? I've never seen anything like this before. This is so cool is what I was thinking. Okay. Yeah. And then what was it like? You were memorizing lines and stuff, but up until opening day and what was opening day like? Kind of walk us through that as well.

[00:21:03] Wow. I remember our grand opening. We had, um, well, we did like a whole ribbon cutting and we had Razzmatazz and Sweet Violet were there. Wink, wink. I was there. Um, so my involvement might've been a little bit, I might've been busy, uh, helping Razzmatazz or helping Sweet Violet, um, be present for that. But yeah, it was lots of people, lots of excitement, big ribbon cutting, confetti. And, um, we were just so excited to, to be doing what we're doing. And I'm so thrilled to still be doing it 10 years later.

[00:21:33] And you helped them from the mall's perspective. You helped them prepare for that opening day and get ready. I was there that day. I remember it very well. What was most exciting for you? And what did you think when you first walked into the space? I just was so taken aback on how big the space was. I mean, you see the front and it's really beautiful with the sculpts and the characters, but when you walk in and you see how big, and like Carlos mentioned, it's a football field size. There are so many activities to get through and it kind of

[00:22:01] wraps around. So you see it and you're like, oh my gosh, there's so much to do in here. And then you turn the corner and you see there's so much more to do. There's so much more. So much more. It was really fun. There's so much more. There's so much more to do. You really can't take it all in at once, right? It like takes time and you kind of have to wander and explore. Is that an American football field or a... No, I don't need to know. FIFA's coming up. That's why I'm asking that. What is your favorite attraction? What do you like to do most when you go in there?

[00:22:29] Sure. Like I said, I really like the melt and mold. It's so fun to be able to pick your color, pick your shape, and then you get to take it home. So there's like rings and dogs and little model options that you can pick. And then I like being able to take that home and have those little goodie bags and you can take it out and play with it later. That's very fun. As we prepare for the 10th anniversary, 10th birthday celebration, is that information already up on the website? Are we ready to go?

[00:22:58] It'll be up soon. So coming soon. Any day so they can go to... Give us the websites again. Yep. crayolaexperience.mn.com Or mallofamerica.com. Or mallofamerica.com. You can go to either one and find your way there, which will be so much fun. Your team, are they excited? Are they getting pumped up for this? We're all very excited. Yes. Can't wait to see how many people we get to kind of celebrate with.

[00:23:24] It'll be so much fun. Before we wrap it up, I actually have a few trivia questions for you. Is that all right if we do that? Yes. I brought some. They're not so much trivia questions as they are. I don't know what they are. I kind of printed them out. I was going to ask when the crayons were first released, but forget that because you already know. So we're not going to do that. Question one, what year were Crayola crayons first introduced? I'm going to see if you were listening. Kelsey.

[00:23:50] 1908. 1903. Very close. 1903. Okay. I'm going to let you answer first because I'm worried that the expert over here is going to know all the answers. So Kelsey, how many crayons were in the original Crayola box? 32. I believe it was eight. Eight? Yes. It's two to nothing, but we're not going to keep score. So don't even worry. This is fun. Kelsey, what two colors were retired in 1990?

[00:24:15] Okay. Blizzard, blue. Good guess. And thistle? Wow. I can't even venture a guess, Dan. That's a really hard question for me. She's wrong, but she gets creativity points. Yes, that was great. Which are like maize and raw umber, right? What does Crayola mean?

[00:24:41] It comes from the French word cray and the, I want to say Latin or Greek for Ola comes, is that right? That etymology? Yeah. Cray means chalk and Ola means oil. Oil. Oh, that's so cool. Whoa. You are an expert. This is crazy. Okay. The color crazy round. Which Crayola color was

[00:25:04] named after a famous gemstone? I would say ruby red. Oh, it's not on my list, but yes, you're going to get credit for that. I just made that color up. I don't know that color. So you're cheating. You get double points. A famous gemstone? Yes. Wow. Why am I drawing a blank here? It's a blue. It's kind of, think of the Mediterranean Sea. Oh.

[00:25:32] I was going to say sapphire blue. Yes, sapphire. I love that. What is the most iconic Crayola color? Oh, this is probably debatable. Iconic Crayola color? Yes. This is according to four people on Google. Can we guess the shade? Can we guess the shade? Yes. Well, I would say blue because you were saying that's America's favorite. Yeah, I think blue is America's favorite. I don't know if that's the most iconic color. It is. It is blue. It's blue,

[00:25:58] ribbon blue. Blue ribbon blue. Which color was added in honor of environmental awareness? You've already said this color, I think. This one? No. No. The other one. Didn't you say something that's very snowy? Blizzard blue? Yes, blizzard blue. Oh, cool. That's cool. That's one of my favorites too. And what was Crayola's first scented crayon line called? Oh my gosh, I forgot

[00:26:25] about scented crayons and markers. How could you forget? I know we have Silly Sense, but I don't think that was the first. Was it Silly Sense? That is it? Silly Sense. Very good. Okay. So now really quickly, I'm just going to ask you to, I'm going to name some Crayola names that are some iconic colors and stuff. Yeah. And just tell me what color you think they are or whatever. Razzmatazz. Red. That's a red. Bold Raspberry. It's not red. It's a bold raspberry. Purple Mountain's Majesty. That one's kind of easy. That's a purple.

[00:26:53] Yeah. Inspired by America the Beautiful. The song. Cerulean. Blue. Blue. Yeah, I wouldn't have known that one. Okay. I'm not going to say Midnight Blue because I think we'll get that one. Aquamarine. Blue. That's a nice blue. Which by the way is an amazing movie if you've never seen it. Aquamarine. Yes, and then she has the little seashell earrings that just give affirmations every day. You have no clue. No, it's a Disney movie. Do you know

[00:27:20] it? Oh, it is? It's like a Disney show. You know it? Okay. Okay. Yeah. She's a mermaid. That's fun. You're so smart and you're so weird. It's a good one. I need those. It is a good one. Someday. Razzle Dazzle Rose. That's a pinkish. Describe it. It's actually, I want to say it's a sparkly metallic. It is. It's very energetic. Oh, really? It's a metallic one. Inchworm. Oh, like a green. I love inchworm. That's actually one of my favorites. Or like a limey. It is exactly the color of an inchworm. It is exactly. Fuzzy wuzzy.

[00:27:50] A brown? That's a brown. Yeah. You are doing good here. Mac and cheese. We ain't going there. That one's too easy. Piggy pink. That's a pink. Yeah. It's a pink. Very soft pink. It's a very dirty pink. That too. They roll in mud. Wild blue yonder. It's actually kind of a gray color. It's actually like a soft blue gray. Okay. Thank you for saving me there.

[00:28:15] Marvelous. Like a purple, like a soft, kind of like a mauve. Like what's behind you. Yeah, mauve. Exactly. And then banana mania. I love these questions. Banana yellow. Yeah. It's frantic yellow. Easy. Frantic? Is that what you got? That's what it says. It's frantic yellow. That's a great descriptor. Yeah. Sure. If you could describe the Crayola experience at Mall of America to one family who's never been here before and you wanted to come visit, what would you say,

[00:28:42] Kelsey? I think just creative discovery and fun. And come. And come. Have fun. Have fun. Visit us. How about you? Yeah. I would say it's fun for everyone. There is something for everyone. You'll have a great time. Come on and visit. You won't be disappointed. And the dates of our 10th anniversary again celebration? Yes. May 26th until June 7th. All right. And the 6th and the 7th are the big days where we're doing extra special activities. Yep. And giveaways.

[00:29:08] Fantastic. Carlos, thank you so much for being here. Kelsey, thank you so much. Thank you. Two experts on all things Crayola Crayons. So honored to have them here. Thank you all for joining us on this episode of So Much More. Check out our websites, listen to the podcast, and hit like and subscribe and all those good things so that I can continue to come back to you every single week. Thank you so much for joining us. Thanks for listening to So Much More,

[00:29:35] a Mall of America podcast. Subscribe wherever you find your favorite podcasts. This show is presented by Bloomington, Minnesota Travel and Tourism.