Ep. 60: Erin Hatzikostas Leading With Authenticity

[00:00:01] [SPEAKER_00]: For more than 30 years it has been a retail leader and an international destination, and it remains the largest mall in the US.

[00:00:09] [SPEAKER_00]: Not to mention it welcomes millions of guests from around the world. It's huge!

[00:00:13] [SPEAKER_00]: But it's also so much more. In this podcast you're going to hear the real stories of how it started and why it continues to thrive.

[00:00:20] [SPEAKER_00]: You'll hear about challenges we face along the way and what you can learn from them.

[00:00:24] [SPEAKER_00]: We will feature guests and experts from all walks of life at business, and along the way you'll learn and maybe you've been changed the way you look at things.

[00:00:33] [SPEAKER_00]: So if you're a fan of the mall, a brand new visitor in entrepreneur or a dreamer, prepared a dive deep into so much more.

[00:00:41] [SPEAKER_00]: This podcast is presented by the Bloomington Convention in Visitors Bureau.

[00:00:46] [SPEAKER_03]: Hey everyone, join us on this episode of So Much More as we learn the proper pronunciation of Greek last name.

[00:00:53] [SPEAKER_03]: We are here with Aaron Hatsukostis, author of You Do Youish and The 50% Rule.

[00:01:01] [SPEAKER_03]: First time at Mall of America.

[00:01:03] [SPEAKER_02]: That's a big deal. It is.

[00:01:04] [SPEAKER_02]: And I'm almost jealous that it's your first time. I wish I could redo it for the first time.

[00:01:08] [SPEAKER_01]: I also feel really crappy that it's my first time because I live two states away.

[00:01:13] [SPEAKER_01]: This is where to do it.

[00:01:15] [SPEAKER_01]: That's all right.

[00:01:15] [SPEAKER_03]: I'm going to do it.

[00:01:16] [SPEAKER_03]: On the heels of 50.

[00:01:18] [SPEAKER_01]: I was just waiting for the VP from the organization to ask me to comment.

[00:01:23] [SPEAKER_03]: This is the only time anybody has been sitting my title.

[00:01:28] [SPEAKER_03]: It's reaching out.

[00:01:30] [SPEAKER_01]: First I was like, oh, maybe he's not making such a thing.

[00:01:35] [SPEAKER_02]: I love when he had mentioned it.

[00:01:37] [SPEAKER_02]: He's like, she's going to come out.

[00:01:38] [SPEAKER_02]: He's like, this is my idea.

[00:01:40] [SPEAKER_02]: Honestly, your ideas always get me every single time because they're so outlandish.

[00:01:43] [SPEAKER_02]: I could only imagine the pitch you gave her.

[00:01:45] [SPEAKER_02]: It was very authentic.

[00:01:46] [SPEAKER_02]: It was such an easy pitch because when you told me it was a guess, immediately.

[00:01:50] [SPEAKER_02]: Bring her out. Let's figure it out.

[00:01:51] [SPEAKER_01]: Well, and actually when I got it, I literally,

[00:01:54] [SPEAKER_01]: I think I sent it to my my podcast co-host Nicole and my publisher.

[00:02:00] [SPEAKER_01]: And I was like, I think the only answer to this is yes.

[00:02:04] [SPEAKER_01]: 100%.

[00:02:04] [SPEAKER_01]: Right. That is it.

[00:02:06] [SPEAKER_03]: Just to set the stage, so you do the authenticity awards.

[00:02:12] [SPEAKER_03]: And I became aware of your work through my wife who read your book and passed it on to me that

[00:02:16] [SPEAKER_03]: I started listening to your podcast for a millennial women because it speaks to me.

[00:02:21] [SPEAKER_03]: And you mentioned on there the authenticity awards happening on

[00:02:24] [SPEAKER_03]: same day national rollercoaster day.

[00:02:26] [SPEAKER_03]: And again, it's one of those audits.

[00:02:28] [SPEAKER_03]: They're just felt like there was an opportunity there.

[00:02:30] [SPEAKER_03]: So I thought let's reach out and see if you don't have any plans for the announcements yet.

[00:02:35] [SPEAKER_03]: Why not announce them?

[00:02:37] [SPEAKER_01]: Which you didn't know me well enough.

[00:02:39] [SPEAKER_01]: Oh, look, I hadn't figured out what I was doing three weeks later.

[00:02:43] [SPEAKER_01]: So this is perfect.

[00:02:44] [SPEAKER_01]: Not a planner.

[00:02:45] [SPEAKER_03]: But I love the fact that you get the email and I got a response fairly quickly.

[00:02:49] [SPEAKER_03]: And I was like, I'm not used to that either.

[00:02:50] [SPEAKER_03]: Oh, no, this is great. Now we got to do the thing.

[00:02:53] [SPEAKER_01]: We're going to see what's in there.

[00:02:55] [SPEAKER_01]: It's a minute.

[00:02:55] [SPEAKER_03]: It was awesome. So thank you for saying yes.

[00:02:58] [SPEAKER_01]: Yeah.

[00:02:59] [SPEAKER_01]: Thank you.

[00:03:00] [SPEAKER_03]: By the time this airs, the awards will have been announced.

[00:03:04] [SPEAKER_03]: But you have yet to announce them and you have yet to conquer the rollercoasters on your own.

[00:03:08] [SPEAKER_03]: How are you feeling coming into this?

[00:03:10] [SPEAKER_03]: How are you?

[00:03:11] [SPEAKER_01]: I'm feeling good.

[00:03:13] [SPEAKER_01]: I'm feeling like I can do it probably without throwing up.

[00:03:18] [SPEAKER_01]: Good news.

[00:03:18] [SPEAKER_01]: I might think I'm going to use.

[00:03:19] [SPEAKER_01]: I'm going to be like, I would prefer tinkle over.

[00:03:22] [SPEAKER_01]: I may hold them.

[00:03:23] [SPEAKER_01]: I mean, I've got two children.

[00:03:24] [SPEAKER_01]: So at this point, we'll tinkle.

[00:03:25] [SPEAKER_01]: That's not a good thing.

[00:03:26] [SPEAKER_01]: It's not a bad thing.

[00:03:27] [SPEAKER_01]: It's not a bad thing.

[00:03:28] [SPEAKER_01]: It's a bad thing.

[00:03:28] [SPEAKER_01]: That goes by without it.

[00:03:31] [SPEAKER_03]: No, this is exciting.

[00:03:32] [SPEAKER_03]: So thank you for doing that.

[00:03:33] [SPEAKER_03]: Thank you for letting us play in this space with you.

[00:03:36] [SPEAKER_03]: And I guess I just wanted to talk you a little bit today about authenticity can feel like a

[00:03:42] [SPEAKER_03]: buzzy word right now, especially.

[00:03:45] [SPEAKER_03]: But you've been beaten the authenticity drum for a while and believe in it so much

[00:03:49] [SPEAKER_03]: that you just kind of uprooted your entire career in lifestyle and doubled down on

[00:03:55] [SPEAKER_03]: just being you and sharing right and sharing with others how important that is.

[00:04:02] [SPEAKER_01]: Yeah, yeah.

[00:04:03] [SPEAKER_01]: I mean, it's kind of crazy because first of all, I have a tension span of a fly.

[00:04:07] [SPEAKER_01]: So I've been doing this for five and a half years.

[00:04:09] [SPEAKER_01]: And so the fact that I'm still focused on one word, which is obviously more than that,

[00:04:14] [SPEAKER_01]: but really on this concept of authenticity, I guess I really believe in it.

[00:04:18] [SPEAKER_01]: And yeah, I mean, it's one of those things that I didn't know it until it sort of was in the past and you know what happened.

[00:04:28] [SPEAKER_01]: My story goes that I actually became the CEO of a subsidiary company of a larger fortune 50 company and had no idea what I was doing.

[00:04:39] [SPEAKER_01]: I was actually interim CEO.

[00:04:41] [SPEAKER_03]: So glad to hear that.

[00:04:44] [SPEAKER_01]: Yeah, now you're done.

[00:04:46] [SPEAKER_01]: I didn't quite tell my boss that, but okay, sometimes drink from the firehouse.

[00:04:49] [SPEAKER_01]: Got it.

[00:04:50] [SPEAKER_01]: No idea and never inspired.

[00:04:53] [SPEAKER_01]: In fact, I don't want to say I anti-espired, but I guess I did a little bit because the year before that,

[00:05:00] [SPEAKER_01]: my boss was the CEO and he actually called me up on a Friday and was like, hey, I've decided to leave.

[00:05:08] [SPEAKER_01]: Is it okay if I put in your name as my main likely successor?

[00:05:12] [SPEAKER_01]: Yeah.

[00:05:12] [SPEAKER_01]: And I like really quickly responded, like, no thank you.

[00:05:16] [SPEAKER_01]: Yeah, that's like amazing.

[00:05:17] [SPEAKER_01]: Yeah, fierce.

[00:05:18] [SPEAKER_01]: Also, I didn't see your perspective too.

[00:05:19] [SPEAKER_01]: And it wasn't fear, like I'm pretty confident.

[00:05:24] [SPEAKER_01]: I had gotten the memo on in Post-Rocen or my head learned what it took to like half, you know,

[00:05:28] [SPEAKER_01]: sort of lean over your skis and all of that.

[00:05:31] [SPEAKER_01]: But I just like so many people had this vision.

[00:05:34] [SPEAKER_01]: I called the compromise calculation.

[00:05:36] [SPEAKER_01]: I write about in the first book where there was this direct correlation that as your career goes up,

[00:05:42] [SPEAKER_01]: everything else goes down.

[00:05:44] [SPEAKER_01]: There's this anti-correlation.

[00:05:46] [SPEAKER_01]: So time with your family, your spouse, your kids, time to exercise and even to be who you are, right?

[00:05:52] [SPEAKER_01]: Like you had to sort of compromise everything else.

[00:05:55] [SPEAKER_01]: So the story goes that I said no thank you.

[00:05:59] [SPEAKER_01]: And then thought about it over the weekend though.

[00:06:00] [SPEAKER_01]: He was smart.

[00:06:01] [SPEAKER_01]: He was like, well, actually he was really smart.

[00:06:04] [SPEAKER_01]: So I don't tell this very often, but I said, well, if I don't take it, who likely would it be?

[00:06:10] [SPEAKER_01]: I always would call it.

[00:06:11] [SPEAKER_01]: And I don't know if this was street teahra, but he literally said the dude I hated more than anything.

[00:06:17] [SPEAKER_01]: And so...

[00:06:18] [SPEAKER_01]: It's a good place.

[00:06:19] [SPEAKER_01]: It's a good place.

[00:06:20] [SPEAKER_03]: I don't feel like you're listening.

[00:06:22] [SPEAKER_01]: I was like, mother.

[00:06:24] [SPEAKER_01]: So right, so part of me was like, if I say no, I'm not sure if I can work for this guy, which was worse than.

[00:06:29] [SPEAKER_01]: But the big epiphany I had was that I was doing this compromise calculation and that I sort of assumed,

[00:06:35] [SPEAKER_01]: you know, to take on that sort of executive role, I had to do it like everybody else.

[00:06:39] [SPEAKER_01]: And I had the saying that I say over and over again, you shouldn't not do something because you hate

[00:06:45] [SPEAKER_01]: the way it was done before instead do it your own way.

[00:06:49] [SPEAKER_01]: And there's so many times we're just like, nope, I don't want to be that or I don't want to do that.

[00:06:53] [SPEAKER_01]: I don't want to go on that roller coaster or whatever it is because we think we have to do it normal.

[00:06:57] [SPEAKER_01]: So anyway, did that was in it for a year than my boss that was the CEO left.

[00:07:04] [SPEAKER_01]: He was assigned to a huge huge acquisition actually.

[00:07:07] [SPEAKER_01]: And he called me up always opportune time. So then that call was worse than a call on a Friday afternoon, I was working from home.

[00:07:14] [SPEAKER_01]: We were in Florida. I remember being in my parents spare bedroom.

[00:07:18] [SPEAKER_01]: We were down there visiting them and I literally was like packing my purse and I bags to go to a water park for the day, which, which is actually my jam.

[00:07:25] [SPEAKER_01]: Yeah, well, I don't like roller coaster that I love water park.

[00:07:28] [SPEAKER_01]: So I'm going to a place where I'm not going to have a long way to go.

[00:07:30] [SPEAKER_01]: But it'd be like my bathing suit.

[00:07:32] [SPEAKER_01]: I'm like, I'm disengaging for being an executive.

[00:07:36] [SPEAKER_01]: And my boss calls me up Steve and Steve's like, you're classic like executive forever.

[00:07:42] [SPEAKER_01]: You know, half of what is this wrong?

[00:07:43] [SPEAKER_01]: As terrible.

[00:07:45] [SPEAKER_02]: Did you panic when you saw it?

[00:07:46] [SPEAKER_02]: You're like, oh no.

[00:07:46] [SPEAKER_01]: Yeah, of course you get this.

[00:07:47] [SPEAKER_01]: Yeah, yeah, yeah, yeah, yeah.

[00:07:49] [SPEAKER_01]: It's can be good.

[00:07:50] [SPEAKER_01]: Right. Like on the COO, he's CEO.

[00:07:52] [SPEAKER_01]: And he said, you know, look, I'm getting reassigned to this big acquisition.

[00:07:56] [SPEAKER_01]: And we're going to name you in terms CEO but we're going to still look, you know,

[00:08:02] [SPEAKER_01]: post the job to see if there's anything any better.

[00:08:04] [SPEAKER_01]: Yeah, which if not his words verbatim but that was the transition in my head.

[00:08:10] [SPEAKER_01]: And I remember first just being really ticked off, right?

[00:08:13] [SPEAKER_01]: Like, oh, I just pushed you in and then I was like, well, wait a minute,

[00:08:16] [SPEAKER_01]: I don't know if I want to be there. So what you're testing me out,

[00:08:18] [SPEAKER_01]: I'm going to test it out too.

[00:08:20] [SPEAKER_01]: And so anyways, long story short end up kind of kick and bought for three months.

[00:08:25] [SPEAKER_01]: They had to give it to me.

[00:08:26] [SPEAKER_01]: I was I was doing while in the role.

[00:08:28] [SPEAKER_01]: And then through, you know, the company was in the pooper.

[00:08:31] [SPEAKER_01]: We, you know, four years of flat earnings couldn't reinvest in our self.

[00:08:36] [SPEAKER_01]: So you can imagine like, you know, employee company culture was in the in the just doldrums, right?

[00:08:41] [SPEAKER_01]: Like, we weren't necessarily winning.

[00:08:43] [SPEAKER_01]: We weren't able to do the projects.

[00:08:44] [SPEAKER_01]: We wanted to do.

[00:08:46] [SPEAKER_01]: And in three years, we were able to triple our earnings.

[00:08:49] [SPEAKER_01]: Well, that time was went from 17 million to 50 million.

[00:08:53] [SPEAKER_01]: Literally almost triple them.

[00:08:54] [SPEAKER_01]: I'm playing engagement skyrocketed but even though things weren't really well,

[00:08:58] [SPEAKER_01]: I kept thinking, I wonder when I'm going to be found out.

[00:09:03] [SPEAKER_01]: And it wasn't in post recently.

[00:09:05] [SPEAKER_01]: Like I said, it was more of this.

[00:09:06] [SPEAKER_01]: I'm not sacrificing.

[00:09:08] [SPEAKER_01]: I'm not compromising.

[00:09:09] [SPEAKER_01]: I'm not sacrificing as much as everybody else.

[00:09:13] [SPEAKER_01]: And there's got to be time limit on that, right?

[00:09:15] [SPEAKER_01]: Like, you know, I was working hard but I wasn't getting out of plans every week

[00:09:18] [SPEAKER_01]: to visit customers like a lot of my peers were.

[00:09:21] [SPEAKER_01]: I had small children.

[00:09:22] [SPEAKER_01]: I couldn't do that.

[00:09:23] [SPEAKER_01]: I was with an intense job all that.

[00:09:25] [SPEAKER_01]: And I, you know, wasn't giving up my vacations.

[00:09:29] [SPEAKER_01]: Like some people were, I had a friend, one of my girlfriends who was a peer of mine,

[00:09:32] [SPEAKER_01]: moved her family three times in five years.

[00:09:34] [SPEAKER_01]: Well, I'm like, I moved out to Connecticut from Michigan.

[00:09:36] [SPEAKER_01]: Like, yeah, that's it, right?

[00:09:38] [SPEAKER_01]: Done.

[00:09:40] [SPEAKER_01]: So, you know, I kind of always felt that.

[00:09:42] [SPEAKER_01]: And then I just had to do something new and what happened was,

[00:09:46] [SPEAKER_01]: I decided I was going to retire because technically I could.

[00:09:48] [SPEAKER_01]: I was only 40, maybe four but I had been at the company my whole career.

[00:09:54] [SPEAKER_01]: And I was just itching for, I thought it would be go maybe run a smaller health care

[00:09:58] [SPEAKER_01]: startup, right?

[00:09:59] [SPEAKER_01]: Just get that flavor.

[00:10:00] [SPEAKER_01]: So it wasn't necessarily doing what I'm doing.

[00:10:02] [SPEAKER_01]: And people kept saying we're going to miss your authentic leadership.

[00:10:05] [SPEAKER_01]: And I wasn't surprised they called me authentic but it was like this,

[00:10:09] [SPEAKER_01]: like nobody had been saying this before.

[00:10:11] [SPEAKER_01]: Now all of a sudden it's like nine out of ten emails and conversations.

[00:10:15] [SPEAKER_01]: And what hit me after I saw so many of those and kind of put it together

[00:10:18] [SPEAKER_01]: was that I wasn't going to be found out.

[00:10:21] [SPEAKER_01]: I was actually just playing a different game than everybody else.

[00:10:25] [SPEAKER_01]: And as I reflected it wasn't Voodoo, it was, oh, I got the best talent because people

[00:10:29] [SPEAKER_01]: award was on the street like she's different than other amazing.

[00:10:33] [SPEAKER_01]: Our negotiations went really well because I didn't go in and be asked them.

[00:10:37] [SPEAKER_01]: My literally was just like, you know, one negotiation I was like,

[00:10:41] [SPEAKER_01]: well if we get better rates all the better chance of being permanent CEO.

[00:10:45] [SPEAKER_01]: So we just like we've done my model and then surprising this guy was like,

[00:10:48] [SPEAKER_01]: well, I want to help you out. And so you know, so there were things like that.

[00:10:53] [SPEAKER_01]: And what I realized too was I kind of been doing that whole career.

[00:10:56] [SPEAKER_01]: And I think this is important for listeners.

[00:10:58] [SPEAKER_01]: We think we hear the it's cliche.

[00:11:02] [SPEAKER_01]: Well guy here, I won't get you there.

[00:11:04] [SPEAKER_01]: But if I'll have the time it actually will.

[00:11:06] [SPEAKER_01]: Like in that instance, what had made me successful was the same stuff I should be doing

[00:11:10] [SPEAKER_01]: just because I had a bigger title.

[00:11:13] [SPEAKER_01]: It should mean that I shouldn't do the running man at office party.

[00:11:15] [SPEAKER_01]: Right. You know, the like these same things that had made me like a bowl and you wanted to do business with.

[00:11:23] [SPEAKER_01]: So until and I think it, you know, so the story goes I was trying to figure out what's going to do.

[00:11:28] [SPEAKER_01]: I was doing dabbling and some things.

[00:11:30] [SPEAKER_01]: And then I would go to my son's hockey practice.

[00:11:33] [SPEAKER_01]: He plays hockey and I was sitting those got awful, you know, cold bleachers.

[00:11:37] [SPEAKER_01]: And I decided just to like blog but just in a word document.

[00:11:41] [SPEAKER_01]: Like, oh, here are some draft blogs.

[00:11:43] [SPEAKER_01]: And I'm not, I don't consider myself a writer.

[00:11:45] [SPEAKER_01]: Well, I do now but the time I was a math major and stuff.

[00:11:49] [SPEAKER_01]: And did it for, I don't know, it was like a month and a half and I looked down.

[00:11:52] [SPEAKER_01]: I had 57 pages.

[00:11:53] [SPEAKER_01]: Amazing.

[00:11:54] [SPEAKER_01]: I was like, yeah, I got something to say.

[00:11:57] [SPEAKER_01]: And once I started reflecting and then I started working on the book that the big thing that hit me.

[00:12:03] [SPEAKER_01]: Because it always, I couldn't figure out.

[00:12:05] [SPEAKER_01]: I said, I don't just walk into work.

[00:12:09] [SPEAKER_01]: Like I walk into my friends party.

[00:12:10] [SPEAKER_01]: Like I knew it was more nuanced, this authenticity that I had that I had collected, this data.

[00:12:15] [SPEAKER_01]: And I realized that so many people talk about it as being yourself.

[00:12:19] [SPEAKER_01]: So it feels like, oh, it's all about its permission for you.

[00:12:24] [SPEAKER_01]: And then you go, that sounds great but I need results.

[00:12:27] [SPEAKER_01]: I need to do things for other people and what I realized was that's not what it is.

[00:12:31] [SPEAKER_01]: It's something totally different.

[00:12:33] [SPEAKER_01]: And once I realized that found the Greek word, re-defined it and realized

[00:12:38] [SPEAKER_01]: it isn't just a permission to make you be able to say yes.

[00:12:42] [SPEAKER_01]: But it's actually the thing that can make your career and your business thrive.

[00:12:47] [SPEAKER_01]: I was like, oh, shit, I think I need to go talk about this.

[00:12:51] [SPEAKER_01]: And that's where I'm at.

[00:12:52] [SPEAKER_03]: And here we are.

[00:12:53] [SPEAKER_01]: I'm talking about it.

[00:12:54] [SPEAKER_01]: And here we are.

[00:12:56] [SPEAKER_03]: Right.

[00:12:56] [SPEAKER_03]: So first impressions you come in here.

[00:12:58] [SPEAKER_03]: You got to walk the property a little bit.

[00:13:01] [SPEAKER_01]: Yeah.

[00:13:02] [SPEAKER_03]: Do you see 50% rule?

[00:13:05] [SPEAKER_01]: Yeah. So was the first of all, the 50% rule.

[00:13:08] [SPEAKER_03]: And also we should talk about it did evolve right?

[00:13:10] [SPEAKER_03]: 50% rule is stated then kind of evolved to its own book.

[00:13:14] [SPEAKER_01]: It had a spin off.

[00:13:15] [SPEAKER_01]: It's going to look sitting here on the table for the first time I saw it like three minutes ago.

[00:13:19] [SPEAKER_03]: Part of the authenticity literary universe.

[00:13:23] [SPEAKER_03]: Yeah.

[00:13:23] [SPEAKER_01]: I mean, so.

[00:13:25] [SPEAKER_01]: I mean, first of all, a backpack and say yes, you guys, you wrote me and I was excited.

[00:13:31] [SPEAKER_01]: But I don't just chase shiny objects.

[00:13:34] [SPEAKER_01]: I like because it's about it.

[00:13:36] [SPEAKER_01]: And I have a budget right now.

[00:13:38] [SPEAKER_01]: I'll leave you at the time.

[00:13:40] [SPEAKER_01]: That did some reconnaissance on the mall and on the work you've done Chris.

[00:13:45] [SPEAKER_01]: And I love being able to work with people where I can say this is what I'm freaking talking about.

[00:13:51] [SPEAKER_01]: Right?

[00:13:51] [SPEAKER_01]: Like, I don't want to just work with people to say, oh, this is cool.

[00:13:55] [SPEAKER_01]: Yes, it's actually right.

[00:13:57] [SPEAKER_01]: And immediately I saw authenticity.

[00:13:59] [SPEAKER_01]: But then I also saw the 50% rule and the 50% rule is sort of an authenticity hack if you will.

[00:14:05] [SPEAKER_01]: Then I came up with along the way that basically says, here's another way to think about

[00:14:11] [SPEAKER_01]: You should do it your own way, right?

[00:14:14] [SPEAKER_01]: And the concept is essentially any time you're doing something new, you're trying to break through noise.

[00:14:20] [SPEAKER_01]: You're listening to somebody's advice.

[00:14:23] [SPEAKER_01]: You're developing a new product, whatever.

[00:14:24] [SPEAKER_01]: But only take about half of what is normal of what they're telling you or what.

[00:14:30] [SPEAKER_01]: What is standard and I'd love to tell the Santa Claus example.

[00:14:35] [SPEAKER_01]: And keep half of it, like if you're going to have a, you know, a Christmas themed thing.

[00:14:43] [SPEAKER_01]: Like you need some version of Santa Claus maybe don't throw out everything.

[00:14:46] [SPEAKER_01]: But how can you do it half different?

[00:14:48] [SPEAKER_01]: What is the stuff that borrows you?

[00:14:50] [SPEAKER_01]: Is it the guys that are kind of creepy and boring?

[00:14:53] [SPEAKER_01]: That's a critical area for your daughter on a yellow light.

[00:14:58] [SPEAKER_01]: Right?

[00:14:58] [SPEAKER_01]: Keep it in the end, you know?

[00:15:01] [SPEAKER_01]: And so yes, so the 50% rule is essentially this concept that you should always do sort of half normal half new and

[00:15:09] [SPEAKER_01]: It's really it's evolved or I wouldn't have written a book and part of what's so cool about it is

[00:15:15] [SPEAKER_01]: It started as this like to get over here.

[00:15:17] [SPEAKER_01]: Can I swear?

[00:15:19] [SPEAKER_01]: You already have to get up.

[00:15:21] [SPEAKER_01]: Get over here.

[00:15:22] [SPEAKER_01]: Get over here.

[00:15:25] [SPEAKER_01]: You're like I wouldn't have been covered that.

[00:15:28] [SPEAKER_01]: I've heard your podcast, I've heard your cause.

[00:15:32] [SPEAKER_01]: You know, the rule really started as like I was having trouble getting over my own shit

[00:15:36] [SPEAKER_01]: As I was building my business.

[00:15:37] [SPEAKER_01]: So while I was talking about authenticity, I was getting told here's how you write an email to get

[00:15:43] [SPEAKER_01]: Piduro email list and here's the formula for building a speaker.

[00:15:47] [SPEAKER_01]: I mean, you guys know right?

[00:15:48] [SPEAKER_01]: Yeah, especially now.

[00:15:50] [SPEAKER_01]: It's like everybody's selling something.

[00:15:51] [SPEAKER_01]: It's really interesting.

[00:15:54] [SPEAKER_01]: To not make all the same mistakes but you get like,

[00:15:56] [SPEAKER_01]: Lord in and like, oh my god, I got to go through the checklist.

[00:16:00] [SPEAKER_01]: And so I found myself having big trouble with that and going why I know

[00:16:07] [SPEAKER_01]: I'm a hardworking motivated like I do big things and been successful.

[00:16:11] [SPEAKER_01]: Why am I feeling so stuck?

[00:16:12] [SPEAKER_01]: And once I had this to pay 50% rule, I was like, oh my god, that's so much more fun.

[00:16:17] [SPEAKER_01]: Yeah, right?

[00:16:17] [SPEAKER_01]: And it activates self-determination theory which I talk about in the book.

[00:16:21] [SPEAKER_01]: Like if you have a saying something, you're going to be self-propelled.

[00:16:25] [SPEAKER_01]: But the coolest part about it and why I wrote a book is there's all these sort of like

[00:16:31] [SPEAKER_01]: Children that spawned off in this lessons and what I started to see as I saw in the

[00:16:35] [SPEAKER_01]: Wild, like I've seen it at the Mall of America.

[00:16:37] [SPEAKER_01]: You know, so I've got so obsessed with it over the years not just using it but

[00:16:42] [SPEAKER_01]: Giving advice to people like why do you just 50% rule it and they go like huh?

[00:16:45] [SPEAKER_01]: And then I would tell them and they'd be like, oh, you know, make some decisions.

[00:16:48] [SPEAKER_01]: And so I started to see it.

[00:16:50] [SPEAKER_01]: I went to Hamilton and I was like, so good.

[00:16:52] [SPEAKER_01]: 50% rule it Broadway right?

[00:16:54] [SPEAKER_01]: You can't have enough normal half new.

[00:16:56] [SPEAKER_01]: That's why people love it.

[00:16:57] [SPEAKER_01]: I saw it with the Savannah bananas baseball team who said, oh, they're so fast.

[00:17:02] [SPEAKER_01]: So wonderful and it's half boring and they created banana ball.

[00:17:07] [SPEAKER_01]: Like nobody's reinvented this sport of anything basically but they reinvented banana

[00:17:11] [SPEAKER_01]: ball and it's got half the old rules and I saw them explode, right?

[00:17:15] [SPEAKER_01]: I saw it with John Madden and how he approached his broadcasting career who obviously became

[00:17:21] [SPEAKER_01]: one of the most well known.

[00:17:22] [SPEAKER_01]: I mean, yeah, I'm sorry.

[00:17:25] [SPEAKER_01]: So so when I first of all you guys sort of you and what you do like I was like, oh, they get it.

[00:17:31] [SPEAKER_01]: Like they get authentic but they get the 50% rule.

[00:17:34] [SPEAKER_01]: But it was really cool.

[00:17:35] [SPEAKER_01]: Chris took us on a little tour of your holiday.

[00:17:38] [SPEAKER_01]: Yeah.

[00:17:39] [SPEAKER_01]: I was just a little bit.

[00:17:40] [SPEAKER_03]: I was just a little bit.

[00:17:40] [SPEAKER_03]: And she said, kids, and we were down in the atrium.

[00:17:43] [SPEAKER_03]: Like do I have a place for you?

[00:17:46] [SPEAKER_01]: She's like I saw the great word in the next year.

[00:17:50] [SPEAKER_01]: Did you get in the car?

[00:17:52] [SPEAKER_01]: I got in the car.

[00:17:53] [SPEAKER_01]: I got in the car.

[00:17:54] [SPEAKER_01]: But it was funny.

[00:17:56] [SPEAKER_01]: Chris started telling us an example is so for example he talks about how he is right here.

[00:18:02] [SPEAKER_01]: But we'll be pretty.

[00:18:03] [SPEAKER_01]: Yep.

[00:18:03] [SPEAKER_01]: You have the normal Santa Claus's, but you're like,

[00:18:07] [SPEAKER_01]: and they're just, you know, they're not that charismatic.

[00:18:10] [SPEAKER_01]: They're not the different.

[00:18:12] [SPEAKER_01]: And how instead you still have Santa,

[00:18:14] [SPEAKER_01]: but you hire improv actors.

[00:18:17] [SPEAKER_01]: And like, oh my God, people listen to this.

[00:18:19] [SPEAKER_01]: Like, simple thing where you stop and say,

[00:18:21] [SPEAKER_01]: and that's what 50% real does.

[00:18:23] [SPEAKER_01]: What's our intent?

[00:18:24] [SPEAKER_01]: There's like first and foremost,

[00:18:26] [SPEAKER_01]: what is our intent?

[00:18:27] [SPEAKER_01]: Our intent is to have a magical experience.

[00:18:29] [SPEAKER_01]: Santa is probably table stakes.

[00:18:31] [SPEAKER_01]: But like, what is missing?

[00:18:33] [SPEAKER_01]: Well, the engagement, the uniqueness,

[00:18:36] [SPEAKER_01]: the, you know, customizing it.

[00:18:37] [SPEAKER_01]: Like you said, improv actors can really read the room

[00:18:40] [SPEAKER_01]: and talk to kids differently each time.

[00:18:44] [SPEAKER_01]: And so that's just like, one of the many examples.

[00:18:46] [SPEAKER_01]: I mean, I saw so many, you've got the cars,

[00:18:48] [SPEAKER_01]: that's so nice.

[00:18:50] [SPEAKER_01]: It's like a perfect example.

[00:18:51] [SPEAKER_01]: You have to have the presence and you have to have like,

[00:18:54] [SPEAKER_01]: this concept that something flies through the air,

[00:18:56] [SPEAKER_01]: but doesn't really have to be the same old sleigh

[00:18:59] [SPEAKER_01]: like that I've been just flying since 19, you know?

[00:19:02] [SPEAKER_01]: Well, so I love it.

[00:19:03] [SPEAKER_01]: You guys are living it.

[00:19:04] [SPEAKER_03]: It's super fun.

[00:19:05] [SPEAKER_03]: It really is and it's been fun.

[00:19:08] [SPEAKER_03]: Again, to read your first book,

[00:19:09] [SPEAKER_03]: I'm excited to read your second book.

[00:19:11] [SPEAKER_03]: But hearing you speak about it,

[00:19:13] [SPEAKER_03]: it's nice to be able to contextualize a little bit

[00:19:16] [SPEAKER_03]: of how I try to approach things.

[00:19:20] [SPEAKER_03]: And for me, it's always been the one if or yes if,

[00:19:23] [SPEAKER_03]: rather than no because.

[00:19:25] [SPEAKER_03]: And we have the most fun when it is just a little skewed.

[00:19:31] [SPEAKER_03]: It's just a little different and that seems to be the thing

[00:19:33] [SPEAKER_03]: we get most excited about and then deliver on most effectively.

[00:19:39] [SPEAKER_01]: Yeah, for sure.

[00:19:41] [SPEAKER_01]: And you guys are a really cool job.

[00:19:44] [SPEAKER_01]: But you know, the message to the listeners is,

[00:19:47] [SPEAKER_01]: I don't care how boring your job is.

[00:19:50] [SPEAKER_01]: Like, I don't care if you're talking about a Christmas display

[00:19:53] [SPEAKER_01]: at the Mall of America, or are you talking about a project

[00:19:56] [SPEAKER_01]: report out meeting on your IT project?

[00:19:59] [SPEAKER_01]: Like, stop and think, okay, what's the intent

[00:20:01] [SPEAKER_01]: and what is the half that works?

[00:20:03] [SPEAKER_01]: And what are the half that we're just going through the motions

[00:20:05] [SPEAKER_01]: and needs to be reinvented and needs to be done differently.

[00:20:07] [SPEAKER_03]: And I think inherently we're all in those meetings

[00:20:09] [SPEAKER_03]: and we're thinking that.

[00:20:10] [SPEAKER_01]: Absolutely.

[00:20:10] [SPEAKER_01]: Every single person leaves thinking it.

[00:20:13] [SPEAKER_03]: And it takes somebody or something to challenge that convention

[00:20:18] [SPEAKER_03]: and make it more interesting and engaging.

[00:20:20] [SPEAKER_03]: And it is a lot of, I feel like there's the idea

[00:20:25] [SPEAKER_03]: of the business world.

[00:20:26] [SPEAKER_03]: Yeah.

[00:20:26] [SPEAKER_03]: What we're supposed to do and how we're supposed to play in it.

[00:20:29] [SPEAKER_03]: But when you constrain people from being who they are,

[00:20:32] [SPEAKER_03]: like you can still be professional and wear a t-shirt

[00:20:35] [SPEAKER_03]: with rapply or exon it.

[00:20:37] [SPEAKER_01]: Yeah, exactly like one of our nominees.

[00:20:39] [SPEAKER_03]: And get your job done.

[00:20:40] [SPEAKER_01]: And you're going to get it done better.

[00:20:42] [SPEAKER_01]: And not to be a geek about the 50% rule, not even the book,

[00:20:46] [SPEAKER_01]: the rule, what I've seen over the last four years

[00:20:50] [SPEAKER_01]: that it's been in practice is that now there's a vernacular.

[00:20:55] [SPEAKER_01]: Nicole's used it.

[00:20:56] [SPEAKER_01]: My podcast called We Use It and Team Meetings.

[00:20:58] [SPEAKER_01]: People that are a part of the book team.

[00:21:01] [SPEAKER_01]: You know, you could be in a meeting and you're like,

[00:21:03] [SPEAKER_01]: and somebody just be like,

[00:21:04] [SPEAKER_01]: how do you 50% rule it?

[00:21:07] [SPEAKER_01]: That's an immense perspective to take.

[00:21:09] [SPEAKER_01]: As just the simple way, because normally it would be like,

[00:21:11] [SPEAKER_01]: well, how would you do it differently

[00:21:12] [SPEAKER_01]: and your brain is like everywhere?

[00:21:14] [SPEAKER_01]: Yeah.

[00:21:14] [SPEAKER_01]: If you're like, what would you do if you 50%.

[00:21:16] [SPEAKER_01]: And it's there's something so grounding.

[00:21:19] [SPEAKER_01]: But also, T-Age, that allows your mind to sort of wander just

[00:21:22] [SPEAKER_01]: enough.

[00:21:23] [SPEAKER_01]: It feels attainable.

[00:21:25] [SPEAKER_01]: Amazing.

[00:21:25] [SPEAKER_02]: We're going to use that.

[00:21:26] [SPEAKER_02]: We're more, you better.

[00:21:28] [SPEAKER_02]: We are.

[00:21:29] [SPEAKER_02]: We're more important.

[00:21:29] [SPEAKER_02]: We'll also do an email every single time we do it.

[00:21:33] [SPEAKER_03]: Can you talk a little bit about the authenticity awards

[00:21:36] [SPEAKER_03]: and where I came from?

[00:21:37] [SPEAKER_01]: Yeah.

[00:21:38] [SPEAKER_01]: So the authenticity awards.

[00:21:40] [SPEAKER_01]: So you know, I'm kind of an idea machine.

[00:21:41] [SPEAKER_01]: Like, you guys are.

[00:21:43] [SPEAKER_01]: I'm sure.

[00:21:44] [SPEAKER_01]: And about four years ago, I remember I think I saw like a diversity

[00:21:47] [SPEAKER_01]: in the next thing.

[00:21:48] [SPEAKER_01]: And I'm like, I was just so frustrated.

[00:21:50] [SPEAKER_01]: Like the work I do, there's still so many crappy companies

[00:21:53] [SPEAKER_01]: and leaders that are just stuffy and boring

[00:21:55] [SPEAKER_01]: and I'm screaming inside.

[00:21:57] [SPEAKER_01]: And so I thought, well, what if we had an authenticity index

[00:22:00] [SPEAKER_01]: meaning like, I could go if I'm either going to work with the company

[00:22:02] [SPEAKER_01]: or want to work at the company and say,

[00:22:05] [SPEAKER_01]: okay, there are an 82 on the scale, right?

[00:22:07] [SPEAKER_01]: Like you would for a diversity index.

[00:22:09] [SPEAKER_01]: And I thought, oh my god, I don't know.

[00:22:11] [SPEAKER_01]: I'm doing that like most of these partner with like Forbes

[00:22:14] [SPEAKER_01]: and they're like, they're big.

[00:22:15] [SPEAKER_01]: And I don't have enough cloud and all the,

[00:22:17] [SPEAKER_01]: and then so the team started thinking,

[00:22:19] [SPEAKER_01]: how do we baby step there?

[00:22:21] [SPEAKER_01]: And the first baby step actually,

[00:22:22] [SPEAKER_01]: somebody on my team at the time,

[00:22:24] [SPEAKER_01]: Debbie was like, well, you could come up with a day.

[00:22:27] [SPEAKER_01]: You know, you can just make a natural authenticity day.

[00:22:29] [SPEAKER_01]: And I was like, oh yeah.

[00:22:31] [SPEAKER_01]: And then what if we did awards?

[00:22:32] [SPEAKER_01]: Because the whole intent was to incentivize people

[00:22:36] [SPEAKER_01]: and display those leaders at our authentic

[00:22:38] [SPEAKER_01]: so that other leaders could write.

[00:22:40] [SPEAKER_01]: And it's like, okay, I'm going to do that too.

[00:22:43] [SPEAKER_01]: So we decided we came up with the day,

[00:22:46] [SPEAKER_01]: create a separate website and then we said,

[00:22:48] [SPEAKER_01]: we're going to celebrate it by doing these awards.

[00:22:50] [SPEAKER_01]: And every year, you know, what I love about this story

[00:22:53] [SPEAKER_01]: why I tell this way is like if you have a big goal,

[00:22:56] [SPEAKER_01]: like just start really, like we're on like step seven

[00:22:58] [SPEAKER_01]: of a hundred to get to this authenticity index.

[00:23:00] [SPEAKER_01]: We just added judges this year, which is really silly.

[00:23:03] [SPEAKER_01]: It's not me behind the, I would say what he judges,

[00:23:06] [SPEAKER_01]: we do have four judges this year next year you have a definitely

[00:23:09] [SPEAKER_01]: to have a place on the panel.

[00:23:12] [SPEAKER_01]: But you know, it's like little baby steps where you know,

[00:23:15] [SPEAKER_01]: and it's really fun, our trophies have gotten better too.

[00:23:19] [SPEAKER_01]: I have the goal to bring it up.

[00:23:20] [SPEAKER_03]: It's good as well.

[00:23:22] [SPEAKER_01]: It's actually pretty lit as my 13 year old son would say.

[00:23:25] [SPEAKER_01]: Oh, that's how it's going.

[00:23:26] [SPEAKER_01]: That is how it's going.

[00:23:27] [SPEAKER_01]: But yeah, we have an authentic,

[00:23:28] [SPEAKER_01]: or authentic human, authentic company.

[00:23:31] [SPEAKER_01]: It's really fun.

[00:23:31] [SPEAKER_01]: And we mostly just sort of promote it through LinkedIn

[00:23:34] [SPEAKER_01]: and through my business contacts.

[00:23:36] [SPEAKER_01]: And it's a great way to split these people that are doing,

[00:23:38] [SPEAKER_01]: doing their stuff, doing their stuff.

[00:23:39] [SPEAKER_02]: Amazing stuff.

[00:23:39] [SPEAKER_02]: Do you feel like I'm so curious?

[00:23:41] [SPEAKER_02]: And I think about generation all the time.

[00:23:42] [SPEAKER_02]: We talk a lot about generation.

[00:23:43] [SPEAKER_02]: Do you feel like when we talk about businesses

[00:23:44] [SPEAKER_02]: and whatnot, a lot of leaders, especially those roles

[00:23:47] [SPEAKER_02]: or of a certain generation are probably close?

[00:23:49] [SPEAKER_02]: Do you feel like generation makes a difference in authenticity?

[00:23:51] [SPEAKER_02]: Do you think younger is like skewing different

[00:23:53] [SPEAKER_02]: with social media and all these things?

[00:23:55] [SPEAKER_02]: Here's the funny thing.

[00:23:56] [SPEAKER_01]: So we did research.

[00:23:58] [SPEAKER_01]: So two years ago, three years ago,

[00:24:00] [SPEAKER_01]: two years ago, I think it was 22.

[00:24:03] [SPEAKER_01]: We did the impact of authenticistic in a workplace.

[00:24:05] [SPEAKER_01]: And so we went out and did a legit survey partner

[00:24:08] [SPEAKER_01]: with a research company.

[00:24:10] [SPEAKER_01]: And most of the findings were just like,

[00:24:12] [SPEAKER_01]: oh, wow, we knew that would happen.

[00:24:13] [SPEAKER_01]: We didn't know it happened that much.

[00:24:14] [SPEAKER_01]: So for example, authentic companies have four times greater

[00:24:18] [SPEAKER_01]: trust, like 400% greater trust.

[00:24:20] [SPEAKER_01]: There were a couple things that shocked us.

[00:24:23] [SPEAKER_01]: One was around generations.

[00:24:24] [SPEAKER_01]: So I think the general feeling, right?

[00:24:27] [SPEAKER_01]: And I asked this when I do keynote.

[00:24:29] [SPEAKER_01]: So like, which generation wants authenticity

[00:24:32] [SPEAKER_01]: to the most?

[00:24:32] [SPEAKER_01]: And everybody's like, Gen Z!

[00:24:33] [SPEAKER_01]: So we're here, you know, Gen Y.

[00:24:35] [SPEAKER_01]: And Gen Y is our data found the exact opposite.

[00:24:40] [SPEAKER_01]: So the ones that want it the most are like the boomers,

[00:24:43] [SPEAKER_01]: then the Gen X and then the down from there.

[00:24:45] [SPEAKER_02]: I feel shocked.

[00:24:46] [SPEAKER_01]: Yes.

[00:24:46] [SPEAKER_01]: And here's the explanation that I don't have in data,

[00:24:49] [SPEAKER_01]: but I think is in two of a...

[00:24:52] [SPEAKER_01]: People of the older generation, which I'm an X,

[00:24:55] [SPEAKER_01]: so I am on the...

[00:24:56] [SPEAKER_01]: We want it.

[00:24:57] [SPEAKER_01]: We just have been suppressed for so long.

[00:24:59] [SPEAKER_01]: Yeah.

[00:24:59] [SPEAKER_01]: That were like wave the white flag.

[00:25:02] [SPEAKER_01]: Yeah.

[00:25:04] [SPEAKER_01]: We're done thinking it.

[00:25:05] [SPEAKER_01]: We're done thinking it.

[00:25:06] [SPEAKER_03]: We just like, let's say that's...

[00:25:08] [SPEAKER_01]: But you know, after 25 years of seeing all this,

[00:25:11] [SPEAKER_01]: be asked like, okay, that's the way it is.

[00:25:13] [SPEAKER_01]: And so we want it more, but we just aren't...

[00:25:16] [SPEAKER_01]: And those are the younger generation

[00:25:18] [SPEAKER_01]: haven't been a sort of beat down.

[00:25:20] [SPEAKER_01]: And so the lesson of that is

[00:25:23] [SPEAKER_01]: everybody actually wants authenticity.

[00:25:25] [SPEAKER_01]: Like the story I always say is,

[00:25:27] [SPEAKER_01]: if you've ever been to a kid's birthday party,

[00:25:29] [SPEAKER_01]: you know, four-year-old party

[00:25:30] [SPEAKER_01]: and they do the bouncy house

[00:25:31] [SPEAKER_01]: and then they come in and they do the pizza.

[00:25:34] [SPEAKER_01]: And then they do the cake,

[00:25:35] [SPEAKER_01]: and all the parents awkwardly stand around

[00:25:36] [SPEAKER_01]: the end of the way for the freaking thing to be done.

[00:25:39] [SPEAKER_01]: And you know, they always have extra cake.

[00:25:41] [SPEAKER_01]: And all the kids are like,

[00:25:42] [SPEAKER_01]: I want extra pee.

[00:25:43] [SPEAKER_01]: Now I'm on my ice cream right?

[00:25:44] [SPEAKER_01]: Yeah.

[00:25:44] [SPEAKER_01]: And then they come around and they say,

[00:25:46] [SPEAKER_01]: would you like a piece of cake?

[00:25:48] Mm-hmm.

[00:25:48] [SPEAKER_01]: Now what do most parents say?

[00:25:52] [SPEAKER_03]: Probably if they've already had one,

[00:25:53] [SPEAKER_03]: you've already had one.

[00:25:54] [SPEAKER_01]: But no, they asked the parents if they like an...

[00:25:56] [SPEAKER_03]: Oh, okay.

[00:25:57] [SPEAKER_01]: No, thank you.

[00:25:57] [SPEAKER_03]: No, we're good.

[00:25:59] [SPEAKER_03]: No pasts.

[00:25:59] [SPEAKER_01]: What are most the parents thinking?

[00:26:00] [SPEAKER_01]: Oh, they want that cake for sure.

[00:26:02] [SPEAKER_01]: That is authenticity and a workplace.

[00:26:04] [SPEAKER_01]: Yeah, that's a great perspective.

[00:26:06] [SPEAKER_03]: I would like to share with you

[00:26:07] [SPEAKER_03]: that I just realized that 50% ruled my son's fourth birthday party

[00:26:10] [SPEAKER_03]: because we did have a bouncy house

[00:26:13] [SPEAKER_03]: but we also created VIP landyards

[00:26:15] [SPEAKER_03]: and had a band play in the garage.

[00:26:17] [SPEAKER_02]: Yes, of course.

[00:26:19] [SPEAKER_02]: I feel he should show the Halloween photos

[00:26:21] [SPEAKER_02]: like he is.

[00:26:22] [SPEAKER_02]: You could do a good job.

[00:26:23] [SPEAKER_02]: Yeah, you could have done it.

[00:26:23] [SPEAKER_02]: That was a fun all the time.

[00:26:24] [SPEAKER_02]: It's a good one.

[00:26:25] [SPEAKER_03]: And I did eat cake as my slender.

[00:26:27] [SPEAKER_03]: I'll tell you, I did have the cake.

[00:26:29] [SPEAKER_03]: Yeah, there's evidence of cake consumption.

[00:26:33] [SPEAKER_03]: Thank you for joining us.

[00:26:34] [SPEAKER_03]: Where can people find you?

[00:26:36] [SPEAKER_01]: We can find me.

[00:26:37] [SPEAKER_03]: Well, I mean other than top of the Google search.

[00:26:39] [SPEAKER_01]: I was saying if you can smell it.

[00:26:41] [SPEAKER_01]: You can find me.

[00:26:42] [SPEAKER_01]: That's the only problem you have to spell it.

[00:26:44] [SPEAKER_01]: Well, first, your fear of podcast listener

[00:26:46] [SPEAKER_01]: once you're done binging this one,

[00:26:48] [SPEAKER_01]: we have a podcast called Because the Work

[00:26:50] [SPEAKER_01]: because work doesn't have to suck.

[00:26:52] [SPEAKER_01]: It's just a letter B then CAUSE.

[00:26:55] [SPEAKER_01]: So, hop over there.

[00:26:56] [SPEAKER_01]: We've been doing it for five and a half years.

[00:26:58] [SPEAKER_01]: It's Zany.

[00:26:59] [SPEAKER_01]: I have my co-host Nicole who's here with me taking pictures.

[00:27:02] [SPEAKER_01]: We have guests as well and it's just all about doing shit much more authentically at work.

[00:27:07] [SPEAKER_01]: And then the other place would be go to LinkedIn.

[00:27:09] [SPEAKER_01]: That's where I like like a loser will respond to the faster they do my music.

[00:27:15] [SPEAKER_01]: Because that's where I have friends.

[00:27:17] [SPEAKER_01]: So, please.

[00:27:18] [SPEAKER_01]: And I share a lot of content there so you can go there

[00:27:21] [SPEAKER_01]: and you can find my website and all that stuff there as well.

[00:27:23] [SPEAKER_01]: And yeah, check out the books.

[00:27:26] [SPEAKER_01]: They're it's fun to read.

[00:27:27] [SPEAKER_01]: It's not.

[00:27:28] [SPEAKER_01]: Absolutely.

[00:27:29] [SPEAKER_01]: It's a really whole in your head.

[00:27:29] [SPEAKER_03]: No, no, it's very easy read.

[00:27:32] [SPEAKER_03]: Yeah, yeah.

[00:27:33] [SPEAKER_03]: So, as you can see by the worn pages of the past around copy of you do you wish.

[00:27:38] [SPEAKER_03]: Yes.

[00:27:39] [SPEAKER_03]: Well, thank you for saying yes and joining us for this weird.

[00:27:45] [SPEAKER_03]: 40, you know, no, 26 hour adventure for you.

[00:27:48] [SPEAKER_01]: I actually calling it an authenticity bit binger.

[00:27:51] [SPEAKER_01]: Okay.

[00:27:52] [SPEAKER_01]: That's very my all about that.

[00:27:54] [SPEAKER_01]: First annual authenticity binger.

[00:27:57] [SPEAKER_01]: That's good.

[00:27:58] [SPEAKER_01]: Thank you for joining us for having me.

[00:27:59] [SPEAKER_03]: Thank you S.J.

[00:28:01] [SPEAKER_03]: For joining us as well.

[00:28:02] [SPEAKER_03]: And thanks for joining us on so much more.

[00:28:26] [SPEAKER_00]: Until next time, thanks for listening.

[00:28:29] [SPEAKER_00]: So much more is presented by the Bloomington Convention in Visitor's Bureau.

[00:28:33] [SPEAKER_00]: The official destination marketing organization for the city of Bloomington, Minnesota.

[00:28:38] [SPEAKER_00]: Before your next trip to Mall of America, visit BloomingtonMM.org for answers to all your travel

[00:28:43] [SPEAKER_00]: questions, deals and packages for hotel stays and so much more.